There is little doubt that Covid-19 has changed the beauty industry. The website SuperBelle reports that while the beauty industry was predicted to grow to $571,696 million in market value by 2023, it actually dropped from $504,501 million in 2019 to $483,338 million in 2020.
“The effects of this fall have been particularly challenging in northern Italy, which produces approximately 65 percent of the world’s makeup,” states the site.
Some of the reasons for this decline have included the global lockdown and temporary suspension of in-store shopping, lack of face-to-face consultations with beauty experts, the compulsory wearing of face masks and a reduction in income.
Luckily, AI platforms have done a lot to save the day. Here are four beauty platforms designed to bring the in-shop experience to the comfort of our homes.
Having partnered with well-known beauty brands such as L’Oréal Paris, MAC Cosmetics and Yves Saint Laurent, Perfect Corp is all about online make-up testing.
The platform makes it easy to experiment with various hues of makeup for the lips, eyes and hair via a user’s smartphone.
It also lets users download results for future reference. Plus, the platform provides real-time skin analysis that detects areas of dry skin, dark circles, oiliness, redness and acne.
My Beauty Matches
My Beauty Matches uses AI algorithms to recommend skincare and makeup products to users. And the platform has more than 400,000 different beauty products from 160 retailers to pick from.
The website offers a number of different categories including skincare, makeup, body, hands and feet, hair and fragrances.
New visitors fill in a questionnaire that collects a variety of information about basics such as their skin type and makeup preferences before matching them with products.
Acquired by L’Oreal in 2018, ModiFace utilizes ARKit technology to let users try on eyeshadows, blushes, eyeliners and other makeup products.
The beauty product simulations are highly realistic in tracking the facial features and can be performed on live streaming. ModiFace also offers real-time tutorials for stores.
The company has partnered with over 70 beauty brands as well as beauty retailers such as Sephora.
FaceCake finds cosmetics that match a user’s skin tone and lets them try products live using the webcam on their smartphone.
The platform also offers integrated social sharing and purchasing options for a huge variety of brands.
Aside from cosmetics, FaceCake gives users the option to visualize themselves wearing different styles of eyewear, jewelry and accessories.
There is also a side-by-side comparison function, so users can see themselves before and after using specific products.