By Livija Kasteckaitė
Industrial robotics and automation markets are growing, and that growth brings denser competition and more fragmented buyer journeys. The International Federation of Robotics reports 542,000 industrial robots installed in 2024, more than double the number a decade earlier, with the global operational stock reaching 4,664,000 units in 2024.
At the same time, industrial buying has moved decisively toward self service digital research. McKinsey reports rising expectations for a sophisticated buying experience and documents a global survey of nearly 4,000 B2B decision makers across 34 sectors.
Search is also changing structurally. Google’s AI features, including AI Overviews and AI Mode, can expand how users discover sources, using techniques like query fan out and surfacing supporting links. Google is explicit that foundational SEO best practices still apply and that there are no special optimizations required specifically for AI features. [Read more…] about Why SEO is Becoming Critical for Robotics and Automation Companies