These days, the first impression of a company is often formed not at a personal meeting or even a visit to the office, but rather upon receiving the first email.
When a potential client or partner sees a message in their inbox sent from a free service, a red flag immediately goes off in their subconscious.
Using a personal address for commercial purposes signals the temporary nature of the enterprise, a lack of investment in its own infrastructure, and, consequently, potential unreliability. [Read more…] about How an Email Domain Can Make a Business Look More Professional