Between July 2024 and February 2025, Adobe recorded a 1,200% increase in traffic to U.S. retail websites from generative AI sources. That figure alone would be notable in any industry.
For anyone tracking the broader shift toward automation and machine-led decision-making, it’s a signal of something larger than a marketing trend, it’s the early shape of how purchasing itself is being restructured around AI systems rather than human browsing habits. [Read more…] about AI Shopping Traffic Surges 1,200% as Ecommerce Moves Toward Agent-Led Discovery