Real Madrid official ambassador and football legend Roberto Carlos visited Linglong Tire‘s Zhaoyuan production base, gathering with nearly 900 Linglong Tire channel partners for a three-day “Legendary Journey”.
This event marked a significant offline milestone since the global partnership between Linglong Tire and Real Madrid was established in 2024, signaling the collaboration’s evolution from brand synergy to a deeper resonance of shared spirit.
On the first day, Carlos toured the Zhaoyuan production base, visiting intelligent production lines, R&D centers, and the Sino-Asia Tire Proving Ground.
He observed the entire process – from raw material sourcing and finished tire production to precision testing and innovative R&D.
“It’s more professional and ambitious than I imagined,” Carlos remarked during the visit.
In front of the world’s largest tire manufactured by Linglong, Carlos watched a traditional Chinese lion dance performance, experiencing firsthand the fusion of Chinese culture and manufacturing prowess.
At the “Legendary Journey” channel partner conference, Linglong Tire chairman Wang Feng, president Zhou Lingkun, and Carlos jointly attended key sessions including technology releases and channel upgrades.
During a cross-sector dialogue, Lingkun and Carlos engaged in an in-depth discussion around three concepts: “world-class vision, pushing limits, and team success”.
Zhou shared Linglong’s globalization journey from Zhaoyuan to the world, while Carlos reflected on his 11-year career at Real Madrid and how he maintained competitiveness on the world’s biggest stage.
The philosophies of striving for excellence from two different fields resonated profoundly at that moment.
Carlos’ trip to China was not only a deep dialogue between football legend and a Chinese tire brand but also a vivid practice of integrating top-tier international sports IP with China’s manufacturing sector.
Going forward, Linglong Tire will continue leveraging its strategic partnerships with sports IPs like Real Madrid to explore new models of sports marketing, forge ahead with a competitive spirit in the global market, and showcase the technological strength and global vision of Chinese tire brands to the world.
