Banks and financial institutions (FIs) are rapidly embracing embedded finance and Banking-as-a-Service (BaaS) to integrate financial services into everyday consumer and business activities.
This transformation aims to counter competitive threats and foster growth, making it crucial for survival in an evolving financial landscape.
However, this shift presents significant challenges, particularly for smaller banks and credit unions (CUs). Collaboration with FinTechs and adopting modern technologies like APIs are essential for navigating these challenges. [Read more…] about BaaS and Embedded Finance Leading the Way to Modern Banking Success