1. Use call tracking
Not all of your conversions are non-calls. In other words, you get online purchases if you’re an e-commerce store, but you also get phone-in orders, right?
A lot of the customers do in fact call. And so if you’re not tracking your calls, you don’t truly understand how you’re receiving those calls and therefore, you can’t increase your efforts in those areas to generate more calls.
For example, we generate thousands of leads a month here and about 40 per cent are calls, in many cases. On the low months, it’s 20 per cent. [Read more…] about Why You Should Use Call Tracking for Your Conversion Optimization Strategy