This article was first published on December 1, 2022, and is being republished here because of technical problems with the previous version.
John Deere is, by most accounts, the world’s largest manufacturer of agricultural machinery – tractors, combine harvesters and so on. The 185-year-old American giant generated revenues of more than $61 billion in fiscal year 2023.
The next three companies on the list are, in order, Kubota ($15 billion revenue), CNH Industrial ($11 billion), and AGCO ($9 billion). So Deere is clearly in the lead now, but one of those three companies – CNH Industrial – may be in a good position to grow its market share going forward because it launched a quite striking looking autonomous tractor a couple of years ago.
While CNH’s machine may look too futuristic for most farms, possibly leading people to believe it won’t take off any time soon, John Deere has nonetheless responded to the whole autonomous trend by launching its own driverless tractor (pictured below), which was showcased at the recent CES event. [Read more…] about The autonomous future of farm vehicles: Interview with John Deere business manager Jesse Haecker
