Crucianelli Group, an Argentine agricultural machinery manufacturer, has adopted the Siemens Xcelerator portfolio of industry software to drive innovation and digital transformation of its business, from product ideation and development to production and to its extended dealer network.
“Just as sustainability and social-economic stability is fundamental to our farmers, we believe that technology and the adoption of technology is key to our future – and we have a strategic plan to be among the top five seeder companies worldwide by 2030,” said Gustavo Crucianelli, CEO, Crucianelli Group.
“The success of our digitalization work with Siemens is crucial to that goal and this includes Siemens’ partners, X-Plan and Descar Argentina. Everyone on the team knows that we want to continue to be a family business yet one that is professional on our own terms.
“We’ve had the best experience implementing Siemens Xcelerator. We’re very happy not only with the Siemens products, but with the entire team and process.”
Crucianelli implemented Designcenter NX software for CAD and Simcenter software, a portfolio of highly advanced predictive engineering simulation and test applications, within its engineering, research and development (R&D) and product development teams.
The company is also building its complete digital thread backbone with Siemens’ Teamcenter software to help manage the Crucianelli customer experience from dealership point-of-sales, design and production to after-sales.
Alongside this, Crucianelli is also extending use of Siemens Xcelerator digital manufacturing applications to simulate and optimize a complete assembly line using Plant Simulation in the Tecnomatix portfolio for production of the new Dómina, planned for 2026 in Armstrong, Argentina.
Hendrik Lange, senior director, heavy equipment industry, Siemens Digital Industries Software, says: “Crucianelli’s success with Siemens Xcelerator is a powerful example of how digital transformation delivers the greatest impact when applied holistically – across the full enterprise.
“From design and engineering to production and after-sales service, integrating digital tools enables faster innovation, smarter decision-making, and a more connected customer experience.
“In industries like heavy equipment and agricultural machinery, where precision, performance, and uptime are critical, this end-to-end approach is not just beneficial – it’s essential – and is true for companies of all sizes.”
The Crucianelli Dómina – a case study in the power of digitalization
A case in point for the benefits that Crucianelli has derived from adoption of Siemens Xcelerator is the Dómina. Designed completely with Siemens’ software, Dómina enables farmers to optimize yield-per-hectare performance.
It transforms from a 3.2m width for transportation to a versatile 8.5, 9.5 or 10.5 meter full-out working width – all specifically engineered features to maximize sowing and fertilization quality.
Juan Pablo Cittadini, engineering manager, Crucianelli Group, says: “Agriculture is a sector where technology is making a significant impact right now and it’s essential to accelerate development cycles and launch new products and processes faster than ever before.
“Thanks to the experience we gained from the Siemens projects, the time required to develop a new product and the number of prototypes and field tests was reduced by more than 40 percent.
“Our customers want more efficient products to take advantage of reduced planting time windows and improve crop yields, and maintenance-free products that minimize downtime.
“Plus, as the company is growing, we have more international regulations to consider. As engineers, we need to be proactive regarding every new product decision.”
