Robotics & Automation News

Market trends and business perspectives

Simbe Robotics partnership with Plexus to scale up manufacturing

Simbe Robotics, a provider of store intelligence solutions that increase retailer performance through data visibility and insights, is partnering with Plexus to bring its retail robotics-as-a-service to market quickly and at global scale.

This partnership has been rigorously validated through the past year’s production ramp, supporting Simbe’s rapid, chainwide retail deployments.

It will assist Simbe’s growing operations and customer base, which spans numerous countries, enabling the company to meet surging interest from prospective retail partners around the world.

Plexus is the electronics manufacturing services (EMS) industry leader in the design, manufacture, and service of highly complex products and demanding regulatory environments.

Plexus partners with global, market-leading Healthcare/Life Sciences, Industrial, and Aerospace and Defense companies to provide innovative design and development, supply chain, new product introduction, manufacturing, and sustaining services solutions across its 26 facilities in the AMER, APAC, EMEA, and LATAM regions.

This robust manufacturing partnership will empower a growing network of ecosystem and technology leaders like Avery Dennison Corp, Google Cloud, Hewlett Packard Enterprise, Intel, Nvidia, and others.

Brian Wilson, Plexus’ market sector vice president – industrial, says: “Simbe is an innovative and respected leader in the retail robotics market, and we’re delighted to aid in scaling their business through our industry-leading engineering and manufacturing solutions.

“Our partnership bolsters Simbe’s state-of-the-art technology in support of Plexus’ vision to help create products that build a better world.”

With more than four decades of experience and a team of over 20,000, Plexus delivers the expertise required to help Simbe accelerate the production and shipment of its advanced technology to retail customers globally.

Simbe’s operations are concentrated in Plexus’ locations that have the capacity to produce thousands of new units each day.

Gary Galensky, COO of Simbe, says: “Throughout our first year of work together, Plexus has proven their commitment to supply chain, capacity, and quality to facilitate global production.

“This strategic partnership ensures that Simbe can continue to meet the rising market demand for cutting-edge retail technology and help our customers solve operational inefficiencies, boost revenue, and enhance the overall in-store experience.”

The demand for retail technology has reached a crucial tipping point, according to a Coresight Research report released in March 2024. On average, retailers are losing at least 4.5 percent in revenue to in-store inefficiencies.

To address revenue gaps, the majority of retailers will invest up to 9 figures annually in new in-store technology to improve performance across inventory management, operations, and planning.

This news follows a year of steadfast growth for Simbe. In 2023, the company recorded a 3x increase in its subscription revenue base.

So far in 2024, Simbe has introduced the industry’s first intelligence platform for wholesalers, building on a successful launch and chain-wide deployment with BJ’s Wholesale Club in four months; expanded its partnership with SpartanNash to an additional 60 locations; and announced the expansion of its leadership team with the strategic hiring of several key executives.

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