Hyundai Motor Company is investing in Swiss deep-tech startup WayRay AG to speed the development of a holographic augmented reality (AR) navigation system for future vehicles, aiming to introduce it in vehicles as early as 2020.
WayRay’s holographic AR solutions create a true augmented reality experience where virtual objects are seamlessly integrated into a vehicle’s interior environment.
Compared with conventional head-up displays (HUD) available in the market, WayRay’s technology has a smaller projection system that provides a clearer image, which can be installed in almost any vehicle, says the company.
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