2023 North America robot orders down 30 percent from record high in 2022

After record orders in both 2021 and 2022, robot sales in North American declined by 30 percent in 2023, according to the latest report from the Association for Advancing Automation (A3).

Companies purchased 31,159 robots in 2023, compared to 44,196 ordered in 2022 and 39,708 in 2021. These 2023 orders were divided almost equally among automotive (15,723 robots sold) and non-automotive companies (15,436 robots sold), a 34 percent drop in sales to automotive OEMs and automotive suppliers over 2022 and a 25 percent total decrease in all other industries.

Jeff Burnstein, president of A3, says: “While robot sales naturally ebb and flow, the return to more typical robot sales after the last two record years can likely be attributed to a few obvious issues: a slow US economy, higher interest rates and even the over purchasing of robots in 2022 from supply chain concerns.

“We’ve seen a slowdown in the manufacturing of electronic vehicles this year along with fewer new distribution centers, both likely reducing the demand for robots.

“From what we’re hearing in our member surveys and at recent events, however, optimism is strong for growth, potentially picking up in the second half of the year. In fact, we anticipate record numbers at our Automate Show in May as more companies prepare for new automation projects.”

Metals, all other industries increase in annual and Q4 over Q3 2023 sales

In 2023, the strongest demand for robots from non-automotive companies came from the metal industry, followed by semiconductor and electronics/photonics; food and consumer goods; life sciences, pharmaceutical and biomedical, plastics and rubber, and others.

While each of these industries showed an overall decline compared to 2022, the last three months of the year saw higher sales in automotive (both OEM and components), metals, semiconductor and electronics/photonics, plastics and rubbers, metals and the “All Other Industries” category, resulting in an increase of 20 percent over the previous quarter (Q3 2023).

The All Other Industries category includes companies in areas such as construction, hospitality and agriculture, typically newer to robotics.

Burnstein says: “While robotic sales were down over the year, 2023 ended with both an increase over the previous quarter and a nearly equal number of sales from automotive and non-automotive companies.

“Both are promising signs that more industries are becoming increasingly comfortable with automation overall. While we expect to see automotive orders rise again, there’s little doubt that orders will increase from all non-automotive industries as they recognize how robots can help them overcome their unique challenges.”