8 Ways to Focus on Mobile Sales

Explore eight expert tips to upgrade your m-commerce strategy, enhance customer experience, and increase mobile sales.

Establishing an online shop is not an easy endeavor. It requires investment, know-how, and great marketing. The number of smartphone users is growing worldwide due to its affordability and mobility.

That’s why focusing on developing a sound mCommerce strategy is more important than ever. But is it worth the investment? Although mobile development costs can be quite hefty, the benefits outweigh the expenses.

In this article, we will explore eight ways to leverage mCommerce. Using these guidelines, you will increase mobile sales and push your products to a bigger audience.

M-Commerce vs E-Commerce

Before we dive into the mobile sales strategy in the mCommerce context, let’s delineate between m-Commerce vs e-Commerce.

The eCommerce industry encompasses any transactions made using laptops, PCs, phones, tablets, and so on. On the other hand, mobile commerce is a subset of eCommerce that focuses solely on mobile devices.

In a world where more people use smartphones than desktop devices, mobile development is becoming increasingly more relevant.

The benefits of mobile commerce include wider reach, personalized suggestions, and new marketing opportunities. Via mCommerce apps, business owners can enhance buyer experience, thus driving mobile sales.

8 Ways to Focus on Mobile Sales

More and more companies are pivoting from web to mobile. This way, they can extend their reach, deliver better experiences, and increase revenue.

But how does one enhance mobile sales? What are the factors you should consider when developing your online commerce application? This section will focus on eight ways to boost mobile sales.

Mobile and Wearable Applications

The US statistics show that over three-quarters of shoppers place their orders via mobile phones. Retailers can build an mCommerce app to facilitate a smoother experience and increase mobile sales.

With 85% of respondents preferring apps to sites, the advantages of mobile commerce only grow in importance.

An app can deliver a better experience through various features of m-Commerce. You can facilitate robust security, provide personalized suggestions, and offer an intuitive interface.

All in all, a mobile e-commerce app is a solid investment. In fact, mobile shopping applications convert three or four times more than websites.

Gate.Shop

Gate.Shop is an eCommerce and mCommerce clothing brand that offers an omnichannel shopping experience. Aside from providing a well-performing website, the company developed an application on Android and iOS.

Not only has the app attracted wider audiences, but also increased their mobile sales and drove revenue.

Social Commerce

Social commerce is a relatively new phenomenon that has already transformed how people shop. Backed by social proof, items advertised on social media platforms have better conversion rates.

In China, some brands achieved a 30% conversion rate using social media sites.

Millennials and Generation Z use social media for entertainment, news, communication, work, and more. Based on that, organizations pivot their sales pipeline to accommodate mobile traffic.

Platforms like Instagram and Facebook allow businesses to build a trusting bond with their viewers. Companies collaborate with creators, enabling users to purchase the item they see in the photo or video.

Instead of searching for the desired item or opening a browser to visit the brand’s webpage, users can now purchase it on the spot.

The social proof paired with the familiar interface and one-click convenience makes this type of m-Commerce a winning strategy.

Kinito

Kinito is a brand for diffusers that allows customers to enjoy essential oils. The company carefully curated a sound brand strategy across social media, including Instagram, Facebook, and TikTok.

They generate content that showcases the product, highlights its advantages, and entertains the viewer. This social commerce strategy helps the company reach wider audiences and grow mobile sales.

One-Click Ordering

With the average rate of shopping cart abandonment of 70%, retailers work hard to mitigate this statistic. One way to minimize this number is one-click ordering.

Mobile eCommerce applications allow users to store essential information to complete their purchases safely. Once they fill out their profile, the same data can be indefinitely used to make other purchases.

Forcing buyers to fill out personal and financial information at every checkout is a huge inconvenience. In fact, it’s one of the main reasons for abandoning shopping carts.

Offering a seamless and easy checkout with one click of a button will significantly reduce the rate and increase sales revenue.

However, it’s important to mention some caveats regarding one-click ordering. This mCommerce strategy works for reoccurring customers. In other words, it will not help you acquire new users whose data isn’t yet stored in the app.

It’s also imperative to be transparent about your products, including warranties, fees, and shipping costs. Since purchasing is made so easy, ensure your customers are fully informed.

Skin Elite

Skin Elite is a skincare company that provides the one-click buy feature. Offering this function allowed them to reduce the shopping cart abandonment rates, thus boosting mobile sales.

In doing that, the company also compiles all the essential order information to guarantee full transparency.

Voice Shopping

Among other popular mobile app trends insights is a technology driven by voice activated virtual assistants.

Voice shopping is a feature that will make your app more inclusive for people with visual impairments. However, this function is popular beyond that demographic.

Virtual assistants like Siri and Alexa paved the way for the technology and created a user base familiar with this feature.

In the US alone, 60% of online consumers use voice assistants to do shopping. Capitalizing on that, retailers can integrate voice-recognizing functionality into their mobile apps.

1-800 Flowers

1-800 Flowers is a flower and gift shop that offers a wide range of products. The company has been working on improving its services for years by adopting an Intelligent Virtual Assistant (IVA).

The assistant allows users to shop, receive customer support, and check order statuses using their voice.

Mobile Wallets

The mobile wallet market size is continuously growing each year and is expected to reach 9.4 billion by 2025.

The reason for this surge lies in the universality of this payment method. Using mobile wallets, not only can you pay for your purchases online but also in brick-and-mortar.

Security is another argument for mobile wallets becoming the future of mobile commerce. Whenever a user makes a transaction using their digital wallets, it’s protected with the tokenization technology.

In other words, the card information is never shared with the merchant, impeding any chances of a data leak.

Double Bubble Tea

Double Bubble Tea is a UK-based establishment that specializes in bubble teas. The company offers various packages that include craft teas and pastries explicitly created for the customer.

Tea lovers can use mobile wallets to book their orders through the website and app as well as a physical store location. This function expands their target audience by allowing customers to pay using multiple payment methods.

AR Technology

Augmented Reality (AR) is among the biggest trends in m-commerce. This technology enhances the real-world environment with immersive visual and sound elements.

Using AR, companies can enrich customer experience. Basically, AR allows customers to try products in the digital setting before making a purchase.

Especially if your products are heavily taste-based, allowing potential buyers to try them on or out can significantly increase mobile sales.

From makeup and clothing to furniture and cars, AR technology helps customers make the best purchasing decisions.

Castlery

Castlery is an online furniture platform that utilizes AR to help its customers visualize how the products fit into their environments.

Users can choose an item and use their phone cameras to see how it will look in their apartments and houses. They can toggle between different pieces of furniture, designs, colors, and sizes to find the perfect fit.

Image Recognition Technology

Image recognition (IR) is a technology based on machine learning and computer vision that identifies the objects in the image. Retailers can employ IR to swiftly summarize product information for the customer.

Instead of trying to come up with keywords to find the desired item, users can image search in a matter of seconds.

Additionally, IR is used to monitor and analyze customer behavior. Based on the images of the buyer’s previous orders, companies can offer personalized recommendations.

As a result, retail organizations can enhance customer experience and boost mobile sales.

Beacon Technology

Beacon technology refers to small devices transmitting Bluetooth signals to nearby smartphones. This will only work if the smartphone holder has the store’s app installed on their device.

Using this feature, retailers can notify customers in close proximity about their special offers, sales, and other perks.

The technology is also used for in-store support. Using the beacon system, customers can request help from the workers. Users can ask for specific items, colors, and sizes in the app instead of looking for a salesperson inside the store.

Moreover, they can craft digital shopping lists and get notified whenever they are near the sought-after product.

Conclusion

To achieve steady mobile eCommerce growth and increase mobile sales, outsourcing software development companies have to think outside the box.

While some technologies may require in-depth expertise and significant investments, making an app is an important step.

Having an mCommerce application allows you to reach new audiences, unlock new opportunities, and deliver a competitive experience.