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Foretellix and MathWorks partner to develop autonomous vehicles for Mazda

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Foretellix, a provider of data-driven autonomy development toolchains, and MathWorks, a developer of mathematical computing software, are partnering to help build Mazda’s next generation of autonomous vehicles.

This collaboration accelerates the development and deployment of “safer, more robust autonomous systems”, say the companies.

The integration of Foretellix’s Foretify platform with Simulink and Automated Driving Toolbox from MathWorks, enables developers to generate, execute, and analyze large-scale scenarios in a virtual environment. [Read more…] about Foretellix and MathWorks partner to develop autonomous vehicles for Mazda

What is an Ad Exchange? A Beginner’s Guide to Programmatic Advertising

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There is just so much jargon in the advertising. Even terms such as ad exchange and programmatic advertising that companies like Attekmi provide as service – these concepts may sound complicated, but they are actually simpler than you think.

In this guide, we will discuss what an ad exchange is, how it works, and why it matters for programmatic advertising. [Read more…] about What is an Ad Exchange? A Beginner’s Guide to Programmatic Advertising

Ad Blockers Could Be Helpful for Your Privacy

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Whether you’re using a mobile device, a computer, or a tablet, ad blockers can help you save time, protect your personal information, and eliminate annoying ads.

Among the many benefits, these tools can also help your computer speed up, block intrusive and repetitive ads, and disrupt first-party infrastructure. [Read more…] about Ad Blockers Could Be Helpful for Your Privacy

LeddarTech raises $140 million to develop autonomous driving technology

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LeddarTech has raised investment of $140 million, which comprises a Series D first close of $116 million and debt facility of $24 million.

LeddarTech is a developer of advanced driver assistance systems (ADAS) and autonomous driving sensing technology.

FS Investors led the financing round with the participation of Investissement Québec, BDC Capital, Go Capital, certain funds managed by Fidelity Investments Canada ULC, Fonds de solidarité FTQ, Export Development Canada, ams Osram, Desjardins Capital, UI Investissement, Cowen Investment II LLC and other LeddarTech management. [Read more…] about LeddarTech raises $140 million to develop autonomous driving technology

VW partners with Microsoft to build computing platform for autonomous vehicles

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Volkswagen says it is further strengthening its capabilities in the development of autonomous or highly automated driving (AD) solutions with a new partnership with Microsoft.

The Group’s software company Car.Software Organisation will collaborate with Microsoft to build a cloud-based Automated Driving Platform (ADP) on Microsoft Azure and leverage its compute and data capabilities to deliver automated driving experiences even faster at global scale.

With ADP running on Azure, Car.Software Organisation will increase the efficiency of the development of advanced driver assistance systems (ADAS) and AD functions for passenger cars across Volkswagen Group brands. [Read more…] about VW partners with Microsoft to build computing platform for autonomous vehicles

Walmart considers buying TikTok in bid to tackle Amazon’s advertising dominance

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Walmart is considering buying TikTok, the Chinese-owned app and social media platform. 

While it may not seem to make sense at first, the idea is part of Walmart’s restructuring as a more digital-oriented enterprise.

Walmart is by far the America’s largest retail chain, with more stores selling more stuff than anyone else – revenue for 2017 was more than $500 billion. The second largest, Costco, generated $130 billion in the same year, while Amazon’s were almost $120 billion. [Read more…] about Walmart considers buying TikTok in bid to tackle Amazon’s advertising dominance

How Burger King’s OK Google ad exposed flaws in home automation

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Burger King recently decided to try something different to promote its classic Whopper. The fast food giant aired a commercial in which a Burger King employee who says he doesn’t have time to talk about all of the ingredients in a Whopper comes up with another way for customers to learn about its ingredients.

The employee leans into the camera and says “OK Google, what is the Whopper burger?” This activated Google’s smart speakers — Google Home, and that’s when people started having fun. The actual ingredient list, as published on Wikipedia, was edited with some items replaced with things like children, toe-nail clippings and rat — among other creative ingredients.

Google wasn’t in on the plan, which led to an interesting chain of events that exposed some of the weaknesses of virtual assistants and home automation.  [Read more…] about How Burger King’s OK Google ad exposed flaws in home automation