At this year’s Consumer Electronics Show (CES) in Las Vegas, the BMW Group is showcasing the future of driving pleasure with visitors having their first chance to take a virtual drive in the BMW Vision iNEXT, accompanied by the BMW Intelligent Personal Assistant.
The vision vehicle is being displayed alongside a sophisticated mixed-reality installation that, for the first time, provides a virtual and immersive impression of what it is like to drive autonomously, emission-free, and fully connected in the BMW Vision iNEXT.
To begin the simulation, the BMW Intelligent Personal Assistant suggests an agenda for the day and plans the activities for the trip.









