Adidas has launched the first major project to be created at its SpeedFactory facility in Ansbach, Germany.
The SpeedFactory features high levels of robotics and automation technology combined with 3D printing and other advanced manufacturing methods.
Adidas says the launch of the AM4 series heralds a “significant moment” for the brand in terms of the future of manufacturing, with SpeedFactory being a facility that will allow Adidas to explore, test and co-create with consumers, as well as constantly invent and reinvent design and define the future of how the brand creates. [Read more…] about Adidas launches first trainers made at its advanced manufacturing plant SpeedFactory