Growing your Twitch channel may feel like mission impossible at first. No matter what game you prefer or what niche you’re after, chances are someone’s already doing it. Even if you do come up with an original idea, no one can see it if you can’t make it visible.
With these thoughts in mind, learning how to grow your Twitch channel could be a challenging task. But just like others have already done it, you can probably smash it too. However, it takes time, patience and plenty of hard work.
These being said, here are a few proven ways if you’re not sure how to grow your Twitch channel.
Collaborate with as Many Streamers as Possible
Collaborating with other streamers or creators is a proven way to get Twitch viewers and even followers on your side. When you collaborate with other streamers, you give them access to your audience. But at the same time, you also gain access to theirs.
If your channel is new and still struggling, it definitely pays off gaining from other streamers’ audience. Besides, even if you collaborate with less popular creators, it’s still a brilliant idea. It’s not like your audience will migrate from your channel to another.
At this point, what truly matters is to gain as many followers as possible. The keyword here is exposure. Simply put, expose your channel to as many viewers as possible and you’ll notice a difference straight away. The more eyes you get on your content, the more opportunities you’ll have to grow and engage with new fans.
Of course, for maximum effectiveness, you’ll need to ensure you collaborate with streamers in the same niche. You want people whose followers may have an interest in your channel too, otherwise it’s quite useless.
Stream the Right Games
When not sure how to grow your Twitch channel, it might be handy to research games too a little.
For example, if you go for a game everyone loves, chances are there are thousands of other streamers focusing on it too. Competition can be quite harsh at this point. Besides, there are probably some professional gamers streaming it too.
From this point of view, you may need to do a bit of research. It’s not necessarily about games, but about the competition. And of course, you want to find games that you actually like too.
On the same note, it might be handy to find games that have just been released. If you manage to get a following before everyone else jumps on them, chances are you’ll end up with plenty of permanent followers. Early adopters often attract curious viewers who are eager to learn more about the latest titles.
If you struggle here, you can also try out old school games and focus on nostalgic viewers and followers.
Come Up with Exclusive Giveaways
Exclusive giveaways represent a sure method when not sure how to grow your Twitch channel. Not only do you reward people who have followed you from the beginning, but you’ll also draw some attention from potential followers too.
These giveaways can go in more directions.
For instance, you can come up with free things that don’t require any collaborations. You can offer videos behind the scenes. You can also provide sneak peeks at your next content.
However, once you get a bit of a following, you can take things further and push for official partnerships too. You might also explore affiliate marketing opportunities, where you can earn commissions while providing your viewers with exclusive deals.
For instance, you can try to find different companies offering coupon and discount codes. You can also find some form of affiliate marketing and get coupons for it. Pass these things to your viewers and you’ll see how fast your following grows.
Needless to say, these codes and discounts must be somehow related to your content. You could find discounts for games, as well as equipment, such as computers, headphones and other electronic devices.
Make Your Twitch Profile Stand Out
Thinking that a nice banner, a few quotes and some animated images will make your profile attractive is a terrible idea. You don’t want it to look childish and most importantly, you don’t want it to look like you didn’t care enough.
Opt for a professional design. Research what it takes to make it stand out. In fact, you can even find professional designers who can do it from scratch. And it won’t cost you a fortune either, so why not?
It helps build trust, sets you apart from the crowd, and gives you a strong foundation for growth.
Consistency is Essential
Last, but not least, you might’ve heard this before, but consistency is key. It doesn’t mean you have to stream for 10 hours a day. You can do it once every two or three days, but more importantly, do it at the same time.
You can try to experiment with different streaming times and see which ones give you a higher audience. Try mornings, afternoons, or evenings, and use your analytics to figure out what works best. But once you make a decision, stick to it.
When learning how to grow your Twitch channel, you need to understand that everything revolves around your audience. Once you get people hooked in, doing things irregularly will cause confusion, so chances are you’ll lose them in no time.
