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Rethink Robotics signs up 11 new distributors in Europe and North America

Rethink Robotics has signed deals with 11 new distributors throughout North America and Europe, building on its existing global network of channel partners.

The new relationships expand Rethink’s presence in North America and Europe to include the US, Canada, Mexico, UK, Ireland, Germany, France, Spain, Italy, Sweden, Romania and Turkey.

The new channel partners will all carry Rethink’s Sawyer robot, which is powered by Intera 5.2. 

In November 2017, Rethink unveiled Intera 5.2 with Intera Insights, which built on the groundbreaking Intera 5 platform to include real-time manufacturing data such as cycle time, part count, speed and force.

Intera 5.2 came shortly after the ClickSmart family of gripper kits was announced, introducing a fully integrated robotic solution that the company claims is “the fastest to deploy in the industry”.

These two releases were part of Rethink’s ongoing effort to provide “the industry’s best customer experience”, which is also a key factor when selecting members of the company’s partner network.

Scott Eckert, president and CEO, Rethink Robotics, says: “We’re dedicated to providing an extraordinary experience to our customers at every step of the process, from discovery to deployment to ongoing support, and our channel partner network plays an important role in making that mission a reality.

“As we expand into critical geographies in North America and Europe, we look for partners who will provide the best fit in terms of quality of service and staff who can augment the caliber of product we’re bringing to customers around the world.”

Rethink’s new partners include:

  • ALP Muhlendislik, Manisa, Turkey
  • Aztec Electrical Supply, Concord, Ontario
  • Bay Advanced Technologies, Newark, California
  • Clayton Controls, Santa Ana, California
  • Hanley Automation, Dublin, Ireland
  • MQ Automation, Indianapolis, Indiana
  • Northwest Automation Products, Portland, Oregon
  • Robot At Work, Rovato, Italy
  • Rotalec, St-Laurent, Quebec
  • RT Robotics AB, Hindås, Sweden
  • Smart ID Dynamics, Bucharest, Romania

Rethink says that, as more manufacturers seek smart, adaptable automation in industries such as plastics, packaging, metal fabrication, electronics and automotive supply chain, they are “increasingly turning to Sawyer to address labor shortages and improve efficiencies”.

Rethink Robotics says it is continuing to add strategic, select channel partners around the world.