ABB Robotics is combining the flexibility of collaborative robots with higher payloads and performance, with the launch of its new PoWa cobot family into the rapidly expanding global collaborative robot market, which ABB Robotics estimates will grow by 20 percent annually through to 2028.
Andrea Cassoni, head of collaborative robots at ABB Robotics, says: “Cobots are growing significantly faster than traditional industrial robots, driven by demands from both small and midsized companies starting their automation journey as well as large enterprises.
“These customers are seeking higher speeds and payloads, but also greater ease of use, and compact designs. Established manufacturers want to automate heavier, fast cycle applications, without the complexity and operational rigidity of traditional industrial robots.
“We are meeting these needs with the global launch of our high-speed PoWa cobot family – a name that symbolizes its powerful, industrial-grade performance in a compact collaborative robot form.”
The new PoWa family addresses a long‑standing gap in the market between traditional cobots, that often lack the speed and payload required for industrial applications, and conventional industrial robots, which are designed for highly specialized, large-scale automation environments, going beyond the needs of many collaborative tasks.
PoWa extends ABB Robotics’ comprehensive cobot offer with industrial-grade performance including six different payload categories, from 7 kg to 30 kg, the longest reach and highest arm load on the market and best-in-class top speed of up to 5.8 m/s.
Purpose-built for compact environments and ideally suited for applications such as high-speed machine tending, palletizing, screwdriving and arcwelding, PoWa enables manufacturers to automate heavier and faster processes, while maintaining the flexibility, ease of use and compact footprint of collaborative robotics.
PoWa cobots are exceptionally easy to use, through programmable buttons on the arm-side interface and no-code programming and are compatible with an extensive ecosystem of third-party accessories.
PoWa can be unboxed and operational within an hour and enables seamless plug-and-play with a wide range of tools, blending industrial-grade connectivity and performance with collaborative robot flexibility.
Powered by the ABB OmniCore controller platform, the new PoWa cobots deliver best-in-class motion control, speed, and precision and can be integrated with ABB Robotics’ expanding suite of AI-powered software, including Robot Studio and Wizard Easy Programming, enabling intuitive programming, fast deployment and maximum uptime.
Ensuring collaborative robots can do more things, in more places, and do it faster, safer and smarter is part of ABB Robotics vision for more autonomous and versatile robotics.
By developing a new generation of intelligent, flexible, adaptative, and collaborative multi-skilled robots, ABB Robotics furthers robots’ ability to learn, understand and plan independently, giving them greater autonomy and versatility.

