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Badger Technologies and Stop & Shop introduce ‘Selfies with Marty the Robot’ for charity

Badger Technologies, a product division of Jabil and pioneer in retail robotics, is joining forces with grocery retail chain Stop & Shop to increase support for Stop & Shop’s “Feed it Forward” charitable giving initiatives while reinforcing the positive impact Marty the Robot has made on customers and communities.

Stop & Shop is an Ahold Delhaize USA company with nearly 400 stores across the Northeast. Marty’s presence in a large majority of Stop & Shop stores strengthens operational efficiencies and helps Stop & Shop serve those in need.

As part of a shared community commitment, Badger Technologies, Jabil, and Stop & Shop are sponsoring a “Selfies with Marty” program at this year’s NRF‘24 show, held at the Jacob K. Javits Convention Center in New York City, earlier this month.

Everyone in attendance is invited to visit Badger Technologies/Jabil (Booth 4375) and take a selfie with Marty. Badger Technologies will donate 10 meals for every selfie taken and posted to Instagram, Facebook, or LinkedIn with #MartyTheRobot during the conference in support of 47 New York City partner schools in the Stop & Shop School Food Pantry Program.

Karen Mitchell, CMO and SVP of Marketing at Stop & Shop, says: “Nourishing people through food is an integral part of our DNA that drives our dedication to addressing hunger in the communities we serve.

“We are grateful to work with Badger Technologies and Jabil to support our School Food Pantry Program throughout New York City. By taking and posting selfies with Marty, NRF’24 attendees, exhibitors, and retail industry visionaries can join us in helping local schools fight hunger among students in need.”

Launched in 2019, the Stop & Shop School Food Pantry Program works directly with school partners to support more than 40,000 students and families facing food insecurity issues.

According to the US Department of Agriculture (USDA), more than 13 million children faced hunger in 2022, which translates to one in every five children living in a food-insecure household.

To help students perform their best, Stop & Shop identifies schools in need within its communities and provides gift cards plus food and personal care items to stock the shelves of hundreds of school food pantries.

Generous donations from vendor partners, including Campbell Snacks, Coca-Cola, General Mills, Unilever, and Procter & Gamble, help make the Stop & Shop School Food Pantry program possible.

William “BJ” Santiago, CEO of Badger Technologies, says: “As champions of local communities throughout Massachusetts, Connecticut, Rhode Island, New York, and New Jersey, Stop & Shop is continuing to lower the barriers that limit students’ ability to succeed in the classroom.

“We are proud to join our colleagues at Jabil in supporting this important cause and invite everyone at NRF’24 to stop by our booth for a selfie with Marty. Together, we can make a difference in helping provide students with much-needed meals.”

A valued member of the Stop & Shop team since 2019, Marty plays an important role in many of the organization’s community outreach efforts, including making a debut appearance at Fenway Park in September 2023 as part of a special event with the Boston Red Sox to raise awareness for Hunger Action Month.

Marty also visits local schools and robotics clubs, attends events to honor military members, and supports Stop & Shop’s efforts to end pediatric and breast cancer.

Marty robots also keep busy at nearly 400 Stop & Shop stores supporting an expanding list of in-store duties. These include scanning shelves to expedite product re-stocking, confirming pricing information, as well as monitoring floor conditions for spills and other hazards.

In carrying out daily tasks, Marty robots have traveled more than 1.9 million miles and identified over 9.6 million potential floor hazards. Additionally, the robots scan more than 7 million products daily to improve on-shelf product availability.

As a result, Marty enables Stop & Shop store associates to spend more time with customers while improving store safety, operational efficiencies, and customer shopping experiences.

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