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AAA Games You Might Have Missed: Lack of Budget or Failed Marketing Campaigns

Games with AAA budgets and marketing tend to be the most anticipated and visible in the gaming industry.

Despite this, some AAA games go unnoticed because of insufficient budget or ineffective marketing.

For those who are going to be involved in the process of AAA Game creation, we can advise to use AAA Game Company, which has a high experience in development.

We also recommend reading our article to the end to understand what cool games may have been overlooked by many players.

That way you will not repeat their mistakes. And so, we’ll tell you about some of these underrated AAA games that may have slipped past your radar.

Quantum Break

One example of a AAA game that failed to gain traction due to a lack of budget is 2016’s “Quantum Break”. Developed by Remedy Entertainment. This game was a blend of action-adventure gameplay and live-action television segments.

The story follows the protagonist Jack Joyce as he tries to prevent the end of time. Despite a strong premise and impressive graphics. The game struggled to find an audience, due in part to its exclusive release on the Xbox One platform and limited marketing budget.


Another example of a AAA game that failed to find an audience due to a lack of budget is 2017’s “Prey”. Developed by Arkane Studios. The game, which was set on a space station infested with aliens, received favorable reviews from critics but did not perform well commercially.


Failed marketing campaigns have also been responsible for some AAA games flying under the radar. One such game is 2019’s “Control”, developed by Remedy Entertainment and published by 505 Games.

Actually the game was highly praised by critics for its inventive gameplay mechanics and remarkable visuals. But it failed to attract a substantial following partly because of a weak marketing strategy. It simply didn’t effectively communicate the game’s unique features.


An instance of an AAA game that has gone unnoticed by the gaming community is “Vampyr”. This game was released in 2018 by Dontnod Entertainment and published by Focus Home Interactive. The game received mixed reviews from critics.

Also failed to gain widespread attention due to a lack of marketing and a lackluster appearance at industry events like E3. The game is about Dr. Jonathan Reid in 1918 London, as he navigates through a world of vampires and vampire hunters.

Impressive Gameplay

In conclusion, while AAA games may have massive budgets and huge marketing campaigns, there are many that have failed to find an audience due to a lack of resources or failed marketing campaigns.

There are several AAA games such as “Prey”, “Quantum Break”, “Vampyr”, and “Control” that have impressive gameplay, storylines, and graphics but have gone unnoticed by players due to insufficient advertising or marketing.

As a player, it’s crucial to not just stick to the popular games but also explore other lesser-known AAA titles that have something unique to offer.

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