• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • Subscribe
  • Your Membership
    • Edit Your Profile
  • Services
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsored posts
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Shop
    • My Account
    • Cart
  • About
    • Contact
    • Privacy
    • Terms of use
  • Events

Robotics & Automation News

Market trends and business perspectives

  • News
  • Features
  • Video
  • Webinars
  • White papers
  • Press releases
  • Featured companies
    • AMD Xilinx
    • BlueBotics
    • Elite Robot
    • RGo Robotics
    • SICK Sensor Intelligence
    • Vicor Power

Sentiment Analysis Benefits for Business

December 26, 2022 by Mark Allinson Leave a Comment

What Are the Sentiment Analysis Benefits for Business?

AI technology is moving forward, and new robust tools are evolving, such as sentiment analysis, real-time data-driven reports, and deep insights into clients’ purchasing power.

Consumer sentiment analysis solutions can provide you with a detailed view of your product popularity, customer satisfaction, and overall brand awareness, as well as changing market trends, whatever industry you are in.

Various social media apps, review platforms, forums, and surveys – opinion mining tools use them all to get valuable info for your growth strategy.

In this article, we’ve prepared for you a top list of sentiment analysis benefits that can move your business goals forward.

What is Sentiment Analysis?

Before we start, let’s define what sentiment analysis, or opinion mining, is. This is an AI-driven process by which machine learning algorithms identify and structure opinions, emotions, and sentiments from the text.

This is possible due to the use of the following state-of-the-art ML technologies: neural networks, text analysis, and semantic clustering. Being used together, these technologies make opinion mining possible, which in its turn brings game-changing data to top-market companies in eCommerce, healthcare, insurance, aviation, banking, and other industries.

Top 7 Advantages of Sentiment Analysis

Let’s see in detail what advantages companies can get from using this state-of-the-art technology.

1. Insights on your products from social media platforms

With sentiment analysis tools like social media listening and opinion mining, you can recognize customer emotions expressed on social platforms like TikTok, YouTube, and Instagram. You can get a granular market analysis of their preferences, likes, and dislikes about products, brands, and ads, and shape your market strategy accordingly.

Thus, you can quickly collect valuable info about your products and services, decide how to improve them, shape your target audience needs, define the common questions in comments, and get a peep into hidden market sentiment about your brand.

This is also very important when launching a new product, opening a store at a new location, changing business models, and such.

2. Real-time reputation management

Opinion mining helps companies improve their brand reputation. By setting alerts on certain platforms, you can immediately be notified of negative mentions of your product and somehow respond to them.

This is also useful while analyzing live video streams, texts, and comments, as you can define audience participation and satisfaction during live corporate events and seminars, and estimate their efficiency.

Thus, you are able to address a situation before it ruins your reputation. Plus, it helps you in attracting better candidates and clients, understand market-gap issues, retain clients, and increase their number.

3. Make your customer service better

Another core benefit of opinion analysis is getting rough customer feedback collected from platforms like Reddit, Amazon, and others. By collecting this feedback, companies can get critical info about customer pain points, analyze customer experience, and make their customer service better.

This is possible due to the use of such tools as emotion mining chatbot histories, customer service call transcripts, customer complaint emails, returns and refunds customer comments, and specialized customer surveys.

4. News analysis

This technology is also very effective in extracting hot trends from news platforms, websites, articles, videos, and online platforms like Twitter and Facebook, to anticipate market behavior.

For example, it can define in real-time the upcoming economical crisis, and new political scenarios, and share movements of enterprises to help businesses be ready for any situation. This includes planning the supply chain, managing PR, altering new product launches, and other marketing and operational functions.

5. Multilingual Insights

Opinion analysis technology is also very useful when you need to gather client data across different countries, ethnicities, and geographical regions. Thus, you can gather info on your product popularity, define competitive brands, success rates of advertising campaigns, and more not only in one country but worldwide.

This is especially useful for companies in eCommerce, real estate, and traveling industries because they often have customers from all over the world.

6. Competitor analysis

This is one of the most valuable advantages of sentiment analysis, as through analyzing people’s emotions in publically available data you can find out why competitor products are successful, define their strong and weak points, and why people buy them.

7. Raise your employee retention

Opinion mining is also beneficial for businesses looking to increase their employee retention, engagement, and satisfaction for improved workforce productivity.

McKinsey proves that almost 41 percent of employees in the US alone experience frustration, fatigue, and loneliness, which can have serious repercussions on their companies’ business goals.

The use of sentiment analysis allows us to measure employee satisfaction, see the problems they face in daily work, and build better work environments with a more humanized work culture.

Vital Data

Sentiment analysis has multiple advantages for businesses from various industries. It allows getting vital data on products, clients, and employees in real-time, shaping your market strategy, and overcoming competitors.

Depending on your needs, you can use the gained insights to enhance your operational efficiency, improve customer and employee experience, boost your brand awareness, and increase market share. Choose the fitting AI solutions provider and set your product requirements accurately to enjoy the advantages of this technology to the full extent.

Print Friendly, PDF & Email

Share this:

  • Print
  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Tumblr
  • Pinterest
  • Skype
  • WhatsApp
  • Telegram
  • Pocket

You might also like…

Filed Under: Business Tagged With: advantages, analysis, business, companies, customer, data, define, market, mining, opinion, platforms, product, products, sentiment

Join the Robotics & Automation News community

Reader Interactions

You must log in to post a comment.

Primary Sidebar

Latest articles

  • Aerones demonstrates ‘first’ robot for wind turbine maintenance and repair
  • Electric Future: Two-wheels good, four wheels not so much
  • Electric Future: Battery production facilities bloom on both sides of the Atlantic
  • Electric Future: MIT showcases electric autonomous boat technology
  • Electric Future: Siemens providing software platform to support nascent electric airplane market
  • Electric Future: Stalled car revolution
  • Scythe Robotics secures $42 million new financing to accelerate production of zero-emissions autonomous mower
  • Mining robotics company Nabors acquires digital twin developer MindMesh
  • Lockheed Martin Ventures invests in on-demand manufacturing startup Machina Labs
  • Unlocking the Benefits of Static Residential Proxies for the AI revolution

Most Read

  • Top 20 electric vehicle charging station companies
    Top 20 electric vehicle charging station companies
  • Why is My Car Key Stuck in the Ignition?
    Why is My Car Key Stuck in the Ignition?
  • Difference Between Three-Phase and Single-Phase Power
    Difference Between Three-Phase and Single-Phase Power
  • Scientists have found more water in space than they ever knew possible
    Scientists have found more water in space than they ever knew possible
  • The Best Mechanical Engineering Design Software in 2022
    The Best Mechanical Engineering Design Software in 2022
  • Universal Robots reports record annual revenue of $326 million
    Universal Robots reports record annual revenue of $326 million
  • Mercedes-Benz becomes ‘world’s first’ automotive company to certify SAE Level 3 system for US market
    Mercedes-Benz becomes ‘world’s first’ automotive company to certify SAE Level 3 system for US market
  • Top 20 programmable logic controller manufacturers
    Top 20 programmable logic controller manufacturers
  • What You Need to Know About Fixing an Engine Misfire
    What You Need to Know About Fixing an Engine Misfire
  • Lockheed Martin Ventures invests in on-demand manufacturing startup Machina Labs
    Lockheed Martin Ventures invests in on-demand manufacturing startup Machina Labs

Overused words

ai applications automated automation automotive autonomous business china companies company control customers data design development digital electric global industrial industry logistics machine manufacturing market mobile operations platform process production robot robotic robotics robots safety software solution solutions system systems technologies technology time vehicle vehicles warehouse

Secondary Sidebar

Latest news

  • Aerones demonstrates ‘first’ robot for wind turbine maintenance and repair
  • Electric Future: Two-wheels good, four wheels not so much
  • Electric Future: Battery production facilities bloom on both sides of the Atlantic
  • Electric Future: MIT showcases electric autonomous boat technology
  • Electric Future: Siemens providing software platform to support nascent electric airplane market
  • Electric Future: Stalled car revolution
  • Scythe Robotics secures $42 million new financing to accelerate production of zero-emissions autonomous mower
  • Mining robotics company Nabors acquires digital twin developer MindMesh
  • Lockheed Martin Ventures invests in on-demand manufacturing startup Machina Labs
  • Unlocking the Benefits of Static Residential Proxies for the AI revolution

Footer

We are…

Robotics and Automation News was established in May, 2015, and is now one of the most widely-read websites in its category.

Please consider supporting us by becoming a paying subscriber, or through advertising and sponsorships, or by purchasing products and services through our shop – or a combination of all of the above.

Thank you.

Independent

Archivists

December 2022
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Nov   Jan »

Complex

Old-skool

This website and its associated magazine, and weekly newsletter, are all produced by a small team of experienced journalists and media professionals.

If you have any suggestions or comments, feel free to contact us at any of the email addresses on our contact page.

We’d be happy to hear from you, and will always reply as soon as possible.

Future-facing

Free, fair and legal

We support the principles of net neutrality and equal opportunities.

Member of The Internet Defense League

Copyright © 2023 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT