Process automation is all about automating a process to make it much simpler. This takes some of the burdens to completion off of your hands but works effectively.
When it comes to social media and platforms like Instagram, it’s hard to know just what will work or won’t.
Will this process promote your IG account, or is it going to be a complete waste of your time? The answer is that it depends.
If done correctly, the process really might be helpful. In fact, Instagram even has an automation tool themselves, so they are clearly open to some automated processes.
What is Process Automation?
This term is fairly self-explanatory. The concept is the ability to automate a process for a business. The goal is to find the use of technology to help improve a process and make it more expedient while still being efficient.
When the process is done right, it will transform a business. Not only should automating a process help with time, but it could potentially reduce costs, make a process run more smoothly, and work towards achieving business goals. You might even be able to provide better service to your customers.
Process Automation and Instagram
When it comes to process automation, you will find out that there are many different categories. The idea for one business might be very different from another business.
In this guide, we’re focusing on process automation for social media, specifically Instagram. So how does that work?
Here’s one great example. What if on Instagram, real likes could just be bought? That’s automated. There are companies out there where you can choose to buy 50 likes for Instagram from real people.
Most of them have a variety of packages to choose from, and they are reasonably priced. We will talk about that more in just a few moments.
How exactly can you use process automation to your favor on Instagram? Here are a few ways.
One automation process is the use of RSS feeds. These feeds are full of data, so accessing them and checking them out could be really beneficial in creating your content.
RSS stands for really simple syndication. This feed ultimately looks at the details behind every published piece for a specific site.
The file holds everything about every piece posted, including the summary, the content, the date, any links, and all of the hearty details. Now, your RSS feed is not your everyday newsfeed, so don’t get confused.
RSS is usually XML format, so it will appear in a coding format. You can use an employee familiar with code to translate or find an RSS reading tool to help you out.
You can then use that for your inspiration or even to know what other businesses are sharing and what is working for them.
Another great way to automate your IG processes is to use a scheduling tool. This allows you to plan content days, weeks, and even months in advance. Obviously, there are times that posting to a story or posting real-time stuff can’t just be scheduled.
However, you would be amazed at how easy using a scheduling tool would be for the planned content. This is a great way to make sure you always have content at the ready, and then you can come up with your fillers along the way.
Depending on the scheduling tool that you decide to use, you might be able to use a lot of different benefits that are helpful too.
Here are some things specific to Instagram that can be helpful:
- Hashtag as the first comment
- Integrating a link to your bio or link tree for a specific post
- Smart time scheduling
The basics for Instagram are to make sure you have hashtags. Many people have started placing these in the comments rather than the post.
Of course, you also want to be able to point people to your link. On IG, you can’t do this in a post so having the ability to link to your bio without a bunch of added steps is helpful.
Scheduling tools let you get the basics of your post established, and then it posts the stated time and date you chose. They also generally provide performance analytics to help you out.
Organic Likes and Followers
Getting likes on your Instagram account is very important. It’s the likes that lead to more followers, being seen, and organically growing your IG and potentially your business. This is how you engage and promote.
This is the organic growth of your business. It can be really hard to gather likes and followers and finally get yourself heard and seen. However, this is yet another process that could be automated.
There are process automation sites that allow you to buy likes and followers. They do this for other platforms too. Ultimately, you review their packages and select what works for you and then make the purchase. They deliver the likes, and you’re growing thanks to them.
Now, it’s important to be very careful if you decide to use this method. There are risks involved. You need to be very sure that you are using a trustworthy company.
You want to make sure that the likes you receive are from real and active accounts. No bots and no inactive or deceased accounts!
As long as you make sure the company delivers real likes for you, it might be well worth the investment for the automated process to help promote your Instagram. Think about the growth? Even if you start with a small number of likes, how could this help you in the long run?
Analytics and Data Reports
Another automated process that could benefit you is the use of analytics. You can use the data and tools that Instagram provides, or you can use an outside tool. If you perhaps use a scheduling tool, these often have their own set of analytics for you.
These reports are customized to your Instagram account. It allows you to review what you’ve done. We recommend looking at these regularly. You should definitely be reviewing them monthly, but even checking out the numbers weekly can help you make tweaks to work in your favor.
This is your chance to see what is working and what is not. Maybe you can figure out what time of day is the best for your posts to get engagement. You can use that data to learn how to improve your Instagram and hopefully continue to grow.
The Benefits of Automated Processes on Instagram
All of these things are automated processes that just might work to promote your Instagram on a better level. There are several benefits to automation processes. There may be some disadvantages in some cases as well.
The truth is that there are naysayers out there who will certainly try to tell you that you don’t need some of these tools. It’s up to you to determine whether you feel they are the right fit to promote your IG.
Know both sides of the story and determine what the benefits to you will be.
Here are a few of them:
- Save yourself time
- Organic growth quickly
- Know your audience
- Customize your approach
- Improve overall quality
- Boost your profile to success
Promote and Improve
In closing, process automation on Instagram covers several different categories. All of those details are geared towards helping you promote and improve your Instagram following. It’s a hard process that requires dedication.
Using the automated tools available to you could significantly improve your following and help you to get that boosted growth that you need to continue to succeed. Always be mindful of making selections that are conducive to the needs of your business.
Here’s a complete guide to finding your success on Instagram!