• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • Subscribe
  • Your Membership
    • Edit Your Profile
  • Services
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsored posts
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Shop
    • My Account
    • Cart
  • About
    • Contact
    • Privacy
    • Terms of use
  • Events

Robotics & Automation News

Market trends and business perspectives

  • News
  • Features
  • Video
  • Webinars
  • White papers
  • Press releases
  • Featured companies
    • BlueBotics
    • SICK Sensor Intelligence
    • Vicor Power

How to Level up Your Marketing Strategy in 2022

February 2, 2022 by Mark Allinson Leave a Comment

The year 2021 is fast drawing its curtains. Businesses are fast closing end-of-the-year deals and are applying finishing touches to their calendar for 2022. If you’ve not finished setting up your brand or business calendar for 2022, you might as well get started.

With the advent of the Covid-19 pandemic, businesses worldwide had to shut down and devise means to work online and from home.

This means that your business can’t afford to remain offline, now is the time to launch full-scale online and do all your can to ensure that your business is thriving online. The year 2022 is projected to see a lot more online activity, and that’s where your marketing focus should be.

Digital marketing solutions will still stand as a major tool in scaling your business online in 2022. It’s up to you to identify the marketing trends and develop the perfect marketing strategy for your business.

So, here’s how to better prepare for 2022 and level up your marketing strategy in 4 easy steps;

1. SEO Marketing Trends

A key player in digital marketing is search engine optimization. While you may do all you can by utilizing ranking keywords in your website content and product descriptions, your best bet is to execute a full search engine optimization strategy to keep you ahead of the curve.

You’ll need to update your knowledge about SEO applications and the best option would be to hire an expert like a Chicago SEO agency.

With internet users constantly on the move for swift answers and rarely going past the first Google search result page, there’s a need for you to push your business to the first page of every relevant Google search result.

The latest SEO development from Google, known as Core Web Vitals, is the newest determiner of Google ranking. Compare your site’s current ranking with that of SERP competitors with the SERP Racer tool, and make the SEO adjustments to increase your ranking.

For 2022, set up a reminder to check your website’s ranking performance at every quarter (Q1 – Q4) of the year. Ensure that your web contents are user-focused to offer only the best, relevant, and most relatable content per search query.

What’s more, you should invest in optimizing your website for an excellent user experience. Ensure you carry out a quarterly maintenance check on your website to ensure that content quality is not compromised and that the links and pages are fully optimized.

2. Customer Relationship and Feedback Management (CRM)

Although much progress has been made concerning combatting the COVID-19 pandemic, the world is still far from getting back to normal offline and physical activities. This means that people will need to go online for social interaction.

While it’s great to invest in marketing automation for ease and speed, you need to boost your customer relationship game. Most internet users hate being replied to in an automated form, so ensure that you invest in customer relationships and feedback management software to curb this.

One thing you need to understand and amp up in 2022 is that potential leads will flow in from different places across the web (so long as your marketing campaign is concerned), and you’ll need to manage such leads into profitable conversions.

Having the right Customer Relationship Management (CRM) software and team would ensure that your marketing team combines the relevant marketing and sales data.

This will prevent mechanical responses, a major turn-off for internet users and potential customers. With the right software and data, your marketing team can accurately craft personalized messages per customer (this can be automated depending on the tool being used).

3. Invest in Strategic Content Generation

In a world where everyone is churning out content daily, it’s a pretty tight space, especially as you have to compete with even poor content to gain a potential client’s attention.

The first rule for content creation and marketing in 2022-DO NOT COMPROMISE QUALITY. Maintain your brand’s image by generating quality content that is relevant and relatable. Be more driven in curating excellent content without necessarily embedding or marketing a product.

The idea is to play the long game in 2022 by carving out a niche for yourself via your content. Draw up a content generation calendar for your brand, and have it segmented into posting informative and educative content and actual marketing content.

When you strike a balance between actual content generation and marketing content, internet users won’t have to complain about ads being shoved in their faces, all in the name of content.

They’ll always have something relevant (without the usual marketing gimmicks) to relate with. Ultimately, your content determines how long internet users will surf your website and the possibility of returning.

Play the long content game in 2022 and establish your brand as an authority in the online market. Note that this doesn’t stop you from executing content marketing campaigns – the point is to strike a balance and not appear “sales-y”.

4. Get Listed on Google Business

One of the 2021 trends that are bound to go up in 2022 is the Google business listing which allows businesses to own a functional business page strictly by Google. Having a website of your own is great and offers you more flexibility and control over your business.

But then, owning a website doesn’t guarantee getting ranked on Google. Here’s a simple hack to ranking on Google search results; open a Google business page.

For every search query relating to the business, Google will first pull up all the relevant information from its business listing on display on the first page of the search result.

This is an effortless way to appear on the first page of Google, and all you need to do is update your Google business profile and have it linked back to your actual website. Just be sure to take advantage of professional web design services to make your website stand out.

Keep these 4 steps in mind and it will help you to boost your marketing strategy.

Print Friendly, PDF & Email

Share this:

  • Print
  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Tumblr
  • Pinterest
  • Skype
  • WhatsApp
  • Telegram
  • Pocket

You might also like…

Filed Under: Business Tagged With: business, content, ensure, google, marketing, online, ranking, relevant, search, website

Join the Robotics & Automation News community

Reader Interactions

You must log in to post a comment.

Primary Sidebar

Latest articles

  • The Pros and Cons of Selling vs Trading in Your Vehicle
  • How to Ensure Your Drivers Stay Safe on the Road
  • Reasons Why You Need to Buy a Rotary Fill and Seal Coffee Packaging Machine
  • Fulfyld selects inVia Robotics to automate warehouses
  • DB Schenker to operate zero-emission autonomous ship for Ekornes
  • Southie Autonomy secures $2.5 million seed funding and $5 million in robot lease financing
  • Daimler Truck makes strategic investment in Apex.AI
  • Berkshire Grey launches new mobile robotic platform
  • Clearpath Robotics launches latest version of TurtleBot
  • What to Find When Looking for a Job as an Entry-Level Developer

Most Read

  • Track your lost Android
    Track your lost Android
  • Top 20 electric vehicle charging station companies
    Top 20 electric vehicle charging station companies
  • Difference Between Three-Phase and Single-Phase Power
    Difference Between Three-Phase and Single-Phase Power
  • Wood that’s twice as expensive as gold? Really?
    Wood that’s twice as expensive as gold? Really?
  • The Best Mechanical Engineering Design Software in 2022
    The Best Mechanical Engineering Design Software in 2022
  • Top 20 programmable logic controller manufacturers
    Top 20 programmable logic controller manufacturers
  • Top 25 vertical farming companies
    Top 25 vertical farming companies
  • What You Need to Know About Fixing an Engine Misfire
    What You Need to Know About Fixing an Engine Misfire
  • How Much Do Lutron Palladiom Shades Cost?
    How Much Do Lutron Palladiom Shades Cost?
  • Top 10 graphics processing unit manufacturers: Nvidia clearly in the lead
    Top 10 graphics processing unit manufacturers: Nvidia clearly in the lead

Overused words

abb ai applications automated automation automotive autonomous business china companies company control customers data design development digital electric global industrial industry logistics machine manufacturing market mobile platform process production robot robotic robotics robots safety software solution solutions system systems technologies technology time vehicle vehicles warehouse

Secondary Sidebar

Latest news

  • The Pros and Cons of Selling vs Trading in Your Vehicle
  • How to Ensure Your Drivers Stay Safe on the Road
  • Reasons Why You Need to Buy a Rotary Fill and Seal Coffee Packaging Machine
  • Fulfyld selects inVia Robotics to automate warehouses
  • DB Schenker to operate zero-emission autonomous ship for Ekornes
  • Southie Autonomy secures $2.5 million seed funding and $5 million in robot lease financing
  • Daimler Truck makes strategic investment in Apex.AI
  • Berkshire Grey launches new mobile robotic platform
  • Clearpath Robotics launches latest version of TurtleBot
  • What to Find When Looking for a Job as an Entry-Level Developer

Footer

We are…

Robotics and Automation News was established in May, 2015, and is now one of the most widely-read websites in its category.

Please consider supporting us by becoming a paying subscriber, or through advertising and sponsorships, or by purchasing products and services through our shop – or a combination of all of the above.

Thank you.

Independent

Archivists

February 2022
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28  
« Jan   Mar »

Complex

Old-skool

This website and its associated magazine, and weekly newsletter, are all produced by a small team of experienced journalists and media professionals.

If you have any suggestions or comments, feel free to contact us at any of the email addresses on our contact page.

We’d be happy to hear from you, and will always reply as soon as possible.

Future-facing

Free, fair and legal

We support the principles of net neutrality and equal opportunities.

Member of The Internet Defense League

Copyright © 2022 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT