The year 2021 is fast drawing its curtains. Businesses are fast closing end-of-the-year deals and are applying finishing touches to their calendar for 2022. If you’ve not finished setting up your brand or business calendar for 2022, you might as well get started.
With the advent of the Covid-19 pandemic, businesses worldwide had to shut down and devise means to work online and from home.
This means that your business can’t afford to remain offline, now is the time to launch full-scale online and do all your can to ensure that your business is thriving online. The year 2022 is projected to see a lot more online activity, and that’s where your marketing focus should be.
Digital marketing solutions will still stand as a major tool in scaling your business online in 2022. It’s up to you to identify the marketing trends and develop the perfect marketing strategy for your business.
So, here’s how to better prepare for 2022 and level up your marketing strategy in 4 easy steps;
1. SEO Marketing Trends
A key player in digital marketing is search engine optimization. While you may do all you can by utilizing ranking keywords in your website content and product descriptions, your best bet is to execute a full search engine optimization strategy to keep you ahead of the curve.
You’ll need to update your knowledge about SEO applications and the best option would be to hire an expert like a Chicago SEO agency.
With internet users constantly on the move for swift answers and rarely going past the first Google search result page, there’s a need for you to push your business to the first page of every relevant Google search result.
The latest SEO development from Google, known as Core Web Vitals, is the newest determiner of Google ranking. Compare your site’s current ranking with that of SERP competitors with the SERP Racer tool, and make the SEO adjustments to increase your ranking.
For 2022, set up a reminder to check your website’s ranking performance at every quarter (Q1 – Q4) of the year. Ensure that your web contents are user-focused to offer only the best, relevant, and most relatable content per search query.
What’s more, you should invest in optimizing your website for an excellent user experience. Ensure you carry out a quarterly maintenance check on your website to ensure that content quality is not compromised and that the links and pages are fully optimized.
2. Customer Relationship and Feedback Management (CRM)
Although much progress has been made concerning combatting the COVID-19 pandemic, the world is still far from getting back to normal offline and physical activities. This means that people will need to go online for social interaction.
While it’s great to invest in marketing automation for ease and speed, you need to boost your customer relationship game. Most internet users hate being replied to in an automated form, so ensure that you invest in customer relationships and feedback management software to curb this.
One thing you need to understand and amp up in 2022 is that potential leads will flow in from different places across the web (so long as your marketing campaign is concerned), and you’ll need to manage such leads into profitable conversions.
Having the right Customer Relationship Management (CRM) software and team would ensure that your marketing team combines the relevant marketing and sales data.
This will prevent mechanical responses, a major turn-off for internet users and potential customers. With the right software and data, your marketing team can accurately craft personalized messages per customer (this can be automated depending on the tool being used).
3. Invest in Strategic Content Generation
In a world where everyone is churning out content daily, it’s a pretty tight space, especially as you have to compete with even poor content to gain a potential client’s attention.
The first rule for content creation and marketing in 2022-DO NOT COMPROMISE QUALITY. Maintain your brand’s image by generating quality content that is relevant and relatable. Be more driven in curating excellent content without necessarily embedding or marketing a product.
The idea is to play the long game in 2022 by carving out a niche for yourself via your content. Draw up a content generation calendar for your brand, and have it segmented into posting informative and educative content and actual marketing content.
When you strike a balance between actual content generation and marketing content, internet users won’t have to complain about ads being shoved in their faces, all in the name of content.
They’ll always have something relevant (without the usual marketing gimmicks) to relate with. Ultimately, your content determines how long internet users will surf your website and the possibility of returning.
Play the long content game in 2022 and establish your brand as an authority in the online market. Note that this doesn’t stop you from executing content marketing campaigns – the point is to strike a balance and not appear “sales-y”.
4. Get Listed on Google Business
One of the 2021 trends that are bound to go up in 2022 is the Google business listing which allows businesses to own a functional business page strictly by Google. Having a website of your own is great and offers you more flexibility and control over your business.
But then, owning a website doesn’t guarantee getting ranked on Google. Here’s a simple hack to ranking on Google search results; open a Google business page.
For every search query relating to the business, Google will first pull up all the relevant information from its business listing on display on the first page of the search result.
This is an effortless way to appear on the first page of Google, and all you need to do is update your Google business profile and have it linked back to your actual website. Just be sure to take advantage of professional web design services to make your website stand out.
Keep these 4 steps in mind and it will help you to boost your marketing strategy.