• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • About
    • Contact
    • Privacy
    • Terms of use
  • Advertise
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Features list
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsor an article
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Subscribe to Newsletter

Robotics & Automation News

Where Innovation Meets Imagination

  • Home
  • News
  • Features
  • Editorial Sections A-Z
    • Agriculture
    • Aircraft
    • Artificial Intelligence
    • Automation
    • Autonomous Vehicles
    • Business
    • Computing
    • Construction
    • Culture
    • Design
    • Drones
    • Economy
    • Energy
    • Engineering
    • Environment
    • Health
    • Humanoids
    • Industrial robots
    • Industry
    • Infrastructure
    • Investments
    • Logistics
    • Manufacturing
    • Marine
    • Material handling
    • Materials
    • Mining
    • Promoted
    • Research
    • Robotics
    • Science
    • Sensors
    • Service robots
    • Software
    • Space
    • Technology
    • Transportation
    • Warehouse robots
    • Wearables
  • Press releases
  • Events

Automated cow-milking company Lely and AI company Connecterra enter strategic partnership

December 8, 2021 by Mark Allinson

Dutch-based startup Connecterra, which used artificial intelligence to deliver insights to farmers, and Lely, a supplier of robotics and management systems for dairy farming, have agreed a “robust co-development and commercial partnership”.

The strategic partnership follows a pilot with Lely’s Digital Farming Group. The pilot program was designed to test an integration between Lely Horizon and Connecterra’s artificial intelligence platform, Ida.

The successful effort has resulted in commitments to several strategic initiatives. As a first step in the agreement, Lely will now license Ida Enterprise for use in their farm management system Lely Horizon.

Freddie Ruijs, head of digital farming at Lely, says: “We believe that digitization of dairy farming is key and needs to be handled with care. Integrating with partners like Connecterra to develop a strong platform helps farmers to bring out the value in their data.

“The experience in the pilot with Connecterra’s people and technology left a strong impression on the team and involved customers. We are excited to expand our efforts with Connecterra.”

In addition to the internal rollout, Lely and Connecterra will begin a multi-year, co-development initiative. Teams from both companies will expand from the pilot learnings, with a shared goal of further enhancing the farmer and advisor experience.

Nynke Slegten, director of product at Connecterra, says: “Connecterra’s mission is to empower farmers and advisors to improve productivity using Ida’s artificial intelligence. Our continued collaboration with partners like Lely will accelerate our mission and most importantly, deliver real results to real people.”

Successful co-development efforts could lead to a joint launch of new features, as well as opportunities for more Lely customers to give permission to incorporate their data and access Ida’s platform.

Yasir Khokhar, CEO of Connecterra, says: “The industry is poised to rapidly evolve, and we are trailblazing across multiple dimensions with this partnership. Together we have incredible potential to bring cutting-edge, transformative insights to thousands of farmers around the world.”

Print Friendly, PDF & Email

Share this:

  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on Pocket (Opens in new window) Pocket

Related stories you might also like…

Filed Under: Agriculture, News Tagged With: artificial, co-development, connecterra, farmers, farming, ida, intelligence, lely, partnership, pilot, platform, strategic

Primary Sidebar

Search this website

Latest articles

  • Enterprise Sales Courses That Help Close Bigger Deals
  • Mitsubishi Electric says its robots are ‘bridging skills gaps’ in automation technology
  • Pusan National University scientists develop ‘game-changing method’ to create safer, long-lasting lithium-ion batteries
  • Fraunhofer develops ‘resource-efficient’ measurement system for semiconductor wafer production
  • Tokyo University scientists discover key to ‘stable, high-performance, and long-life’ sodium-ion batteries
  • Swiss Steel develops ‘sustainable and easy-to-machine special steels’ for automotive industry
  • How to Calculate Diminished Value for Your Car After an Accident
  • Gartner predicts one in 20 supply chain managers will manage robots, not humans, by 2030
  • Moldova launches new incubator for robotics, digital agriculture, and foodtech
  • Pudu Robotics launches new industrial sweeper and vacuum

Secondary Sidebar

Copyright © 2025 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT