• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • Subscribe
  • Your Membership
    • Edit Your Profile
  • Services
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsored posts
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Shop
    • My Account
    • Cart
  • About
    • Contact
    • Privacy
    • Terms of use
  • Events

Robotics & Automation News

Market trends and business perspectives

  • News
  • Features
  • Video
  • Webinars
  • White papers
  • Press releases
  • Featured companies
    • BlueBotics
    • SICK Sensor Intelligence
    • Vicor Power

How TikTok can bring money to entrepreneurs

May 17, 2021 by David Edwards Leave a Comment

If you are an owner of a small business, do you pay attention to developing your business on a new social media platform? Here are some Tiktok Business Tips that will bring you potential customers and money for free of charge.

What do we recommend to use TikTok in your marketing plan?

TikTok is more than just an app for young guys to post jokes and dances on videos. TikTok reaches almost every demographic group on the platform with over 800 million real fans worldwide.

TikTok has tons of cool videos about business in general. Plus, incorporating TikTok into a company’s marketing plan is a vital idea. Many founders have started up companies on this platform, and their posts have gone viral.

Two reasons why you should use TikTok service for businesses

1. Mobile gadgets

TikTok is primarily aimed at mobile devices. Therefore, the site where your goods or services are sold must be mobile and then developed for PCs.

TikTok is also accessible on PC and tablets. Thus, you can sign-in it anytime, anywhere.

2. Core is creativity and uniqueness

TikTok is special in that video content composers focus on originality and uniqueness. Far from existing social networks, where authors create content based on their experience.

Algorithm for promotion in TikTok

The algorithm is designed in such a way that even a beginner channel can receive a large number of views. On TikTok, this is called a hit in global recommendations, so you can often see the hashtag #wanted.

If the video gets feedback from comments and tiktok likes, as well as a large number of searches, such a hit will occur more often.

Recommendations can be roughly divided into several types, based on their coverage:

  1. The first is the lowest reach, videos are shown only to subscribers.
  2. The second is more extensive. In this case, videos are shown not only to subscribers, but also to an audience interested in the same topic.
  3. Third – the video is shown to your own and related audience.

Fourth, the video goes to global recommendations and is shown to any TikTok users.

Tiktoker’s task is to make a video that would be interesting to everyone. The same goes for promoting a business via TikTok. For all videos, the same rules apply and you need to focus on them.

The goals of the advertising campaign in TikTok

The goals can be divided into three categories:

  1. Information or awareness. Communication means increasing the awareness of your brand or specific product.
  2. Reminder. Reminder involves maintaining demand for goods or services by constantly mentioning them.
  3. Conviction. The purpose of “persuasion” is to describe the competitive advantages of your products or services over competitors.

The next step is audience selection

TikTok targeting

In TikTok Ads Manager, you can set up targeting for your target audience. Possible settings include:

  • Create a similar or custom audience, exclude that audience
  • Demographics: gender (husband / wife), age (13-17, 18-24, 25-34, 35-44, 45-54, 55+)
  • Location (country, region)
  • Language (determined based on the language of the user’s application)
  • Interests (based on the videos the user likes)
  • Behavior (you can choose to target users based on their interaction with the video or with the content creator)
  • Device (connection type – 2G, 3G, LTE, WI-FI, operating system, its version, device model, its price, mobile operator).

TikTok advertising campaign budget

The TikTok Ads Manager platform has a flexible budget setting for advertising campaigns. TikTok provides the following business tips on its website:

  • Establish a daily budget and adjust it depending on the success of the advertising campaign. This is far more forward-looking than setting one budget for the entire lifetime of the campaign.
  • Initial Race Budgetread using the formula: “20 times the estimated cost per conversion.”
  • If you need users to take a targeted action inside the advertised application, TikTok recommends using application event optimization. To do this, the initial budget must be at least $ 100 and comply with the formula: “20 times the estimated cost per conversion.”
  • The same goes for a campaign designed to increase conversions. The budget should be at least “20 times the estimated CPA” and at least $ 100. At the same time, TikTok advises not to change the targeting settings and bids until the campaign passes the “training” and does not collect at least 50 targeted actions.

After that, it is advisable to keep the budget at least 50 percent of the original, and the rate at least 20 percent. Changes should be made no more than two times a day.

Advertising creation in TikTok

Like many other sites, advertising on TikTok is divided into campaigns, groups and ads.

Currently, two types of ads are supported: static banners and videos. Advertising banners can be placed in partner applications of the social network – BaBe, News Republic, Helo.

Video ads in TikTok itself. The maximum number of ads per campaign group is limited to 20.

The ad creation process is as follows:

  • Specify the title of the ad. The title is not displayed to outsiders, it is used to navigate among its other ads.
  • Choose an ad format. TikTok itself only supports video ads. Banner ads are shown only in partner apps.
  • Add video file. You can do this from your computer, from a library of previously published files, or create a new one. When creating a new video, you can use a predefined template or the Smart Video tool. If a template is used, a video ad is assembled from ready-made templates previously approved by the site. The Smart Video tool analyzes the videos already uploaded to your account and creates a new edited video sequence based on them. It can also add background sound.
  • Add your own cover or choose from site templates. Up to 8 keyframes can be shown depending on the length of the video.
  • Enter the following items: display name (must correspond to the promoted brand, company, product, site, application), ad text, call to action, profile picture, link to the landing page.
  • To track the effectiveness of advertising, you can add a special pixel from TikTok or use one of the third-party programs.

After you compose your ad, you can preview it. Conveniently, the publication automatically adapts to the user’s device. The published ad goes to moderation and, after approval, begins to “spin out”.

Recommend your business ANYWHERE

TikTok is a helpful social network for attracting attention and tiktok followers to any business, but don’t be limited to one place.

There are various ways to sell products or services. Use platforms like Instagram, Pinterest, Snapchat, YouTube, Facebook, Hashtap, and Medium. Use each platform to advertise your company.

Print Friendly, PDF & Email

Share this:

  • Print
  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Tumblr
  • Pinterest
  • Skype
  • WhatsApp
  • Telegram
  • Pocket

You might also like…

Filed Under: Business, Promoted Tagged With: ads, tiktok, video

Join the Robotics & Automation News community

Reader Interactions

You must log in to post a comment.

Primary Sidebar

Latest articles

  • Reasons to Consider a Career in the Manufacturing Industry
  • Why is My Car Key Stuck in the Ignition?
  • Bachmann Engineering gains certification from Universal Robots for its robot module solution
  • Walmart and Symbotic expand partnership to implement automation system
  • Comau brings high-speed robotic precision to the cosmetics industry
  • EAVX unveils autonomous ‘walk-in van’ prototype
  • MassRobotics launches $50,000 robotics competition
  • Remy Robotics exits stealth mode with launch of third autonomous robotic kitchen
  • Radial expands relationship with Locus Robotics
  • Things to consider while choosing a 45ft flat rack container

Most Read

  • Top 20 electric vehicle charging station companies
    Top 20 electric vehicle charging station companies
  • Track your lost Android
    Track your lost Android
  • Difference Between Three-Phase and Single-Phase Power
    Difference Between Three-Phase and Single-Phase Power
  • Remy Robotics exits stealth mode with launch of third autonomous robotic kitchen
    Remy Robotics exits stealth mode with launch of third autonomous robotic kitchen
  • Top 20 programmable logic controller manufacturers
    Top 20 programmable logic controller manufacturers
  • Top 25 vertical farming companies
    Top 25 vertical farming companies
  • The Best Mechanical Engineering Design Software in 2022
    The Best Mechanical Engineering Design Software in 2022
  • Top 10 graphics processing unit manufacturers: Nvidia clearly in the lead
    Top 10 graphics processing unit manufacturers: Nvidia clearly in the lead
  • What You Need to Know About Fixing an Engine Misfire
    What You Need to Know About Fixing an Engine Misfire
  • Scientists have found more water in space than they ever knew possible
    Scientists have found more water in space than they ever knew possible

Overused words

abb ai applications automated automation automotive autonomous business china companies company control customers data design development digital electric global industrial industry logistics machine manufacturing market mobile platform process production robot robotic robotics robots safety software solution solutions system systems technologies technology time vehicle vehicles warehouse

Secondary Sidebar

Latest news

  • Reasons to Consider a Career in the Manufacturing Industry
  • Why is My Car Key Stuck in the Ignition?
  • Bachmann Engineering gains certification from Universal Robots for its robot module solution
  • Walmart and Symbotic expand partnership to implement automation system
  • Comau brings high-speed robotic precision to the cosmetics industry
  • EAVX unveils autonomous ‘walk-in van’ prototype
  • MassRobotics launches $50,000 robotics competition
  • Remy Robotics exits stealth mode with launch of third autonomous robotic kitchen
  • Radial expands relationship with Locus Robotics
  • Things to consider while choosing a 45ft flat rack container

Footer

We are…

Robotics and Automation News was established in May, 2015, and is now one of the most widely-read websites in its category.

Please consider supporting us by becoming a paying subscriber, or through advertising and sponsorships, or by purchasing products and services through our shop – or a combination of all of the above.

Thank you.

Independent

Archivists

May 2021
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Apr   Jun »

Complex

Old-skool

This website and its associated magazine, and weekly newsletter, are all produced by a small team of experienced journalists and media professionals.

If you have any suggestions or comments, feel free to contact us at any of the email addresses on our contact page.

We’d be happy to hear from you, and will always reply as soon as possible.

Future-facing

Free, fair and legal

We support the principles of net neutrality and equal opportunities.

Member of The Internet Defense League

Copyright © 2022 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT