Artificial Intelligence (AI) has transformed the digital era’s landscape and added a new dimension to it. It has also added fuel to the much talked about “ease-of-living” for humans.
As AI can exhibit human-like behavior and showcase human-like intelligence, it can reduce humans’ workload and help them streamline their daily workflow.
AI has played a major role in various sectors such as banking, finance, healthcare, eCommerce, etc. Now, many experts believe that it has a significant role to play in the web development field.
Tech giants like Apple, Accenture, Amazon, Intel, Microsoft, and so on, have acquired AI-based startups and added their functionalities to their ecosystem to improve customer experience.
All these statistics indicate one trend that AI will play a big part in software development and web app development. In this blog, we’re going to explore the role of AI in web development and analyze the various use case of AI in web development.
The Role of AI in Web Development
Nowadays, when everything has become digital, businesses need to have an online presence to promote their brand. That’s where a website/web application can play a vital role. It gives your business much-needed visibility and expands your reach as well.
Now, suppose the people are visiting your website/web application before making a purchase or taking a decision to choose you as your service provider. In that case, providing them with the best possible user experience becomes key to success. That’s where AI can be a real boost for your business.
For example, if you’re running an eCommerce website, providing an adequate search facility and creating a personalized experience becomes paramount. That’s where the AI-based chatbots can quickly respond to customer queries and enhances your UX.
AI can also help you to automate your design process and free you up from repetitive tasks. For example, if there is a fixed process to generate a prototype for a product design, you can define the flow and then upload it into the AI routine. AI will manage the rest of the things by itself.
In addition to these, nowadays, when there’s a demand for quick delivery in web application development, AI development solutions can help you accelerate the development process. So, all-in-all, if AI is used wisely can prove advantageous for web development.
Now, let’s analyze the use cases of AI in web development so that you can exactly know where it can help you in day-to-day operations.
Use Cases of AI in Web Development
1. Artificial Design Intelligence (ADI)
The significant role of AI in web design and development is in automating the entire process of development. There is a technology called Artificial Design Intelligence (ADI) through which you can achieve automation. The technology uses machine learning algorithms and creates a personalized design based on the inputs provided by the human.
The technology is still taking baby steps in web design, but it’s undoubtedly going to stay here for a while. Popular ADI design tools Adobe Sensei, The Grid, Firedrop, and WiX ADI have made a name for themselves in a short period. However, there is still a lot of improvement required before these tools can replace human intelligence.
For example, when it comes to a complex designing task like cropping an image to a specific size, AI can’t match a professional web designer’s accuracy. However, ADI tools can be used as a value-added technology to reduce your daily workload.
2. Fast and Reliable Searches with Voice-Based Interactions
Voice Search has been built up as one of the future techs for the last 3-4 years. It has started to take effect in the previous year or so and will continue to do so in the future. As per a survey by PwC, 65% of people between age 25-49 uses voice search daily. 51% of the users claim that they use voice search for finding a local business near them.
These statistics indicate the rise of voice search, and so, businesses should start adopting it as early as possible. Voice search optimization has also picked up as a web design trend, particularly for the eCommerce sector, where users want to search the products as quickly as possible.
This is where AI plays a crucial role, and it ensures clear and consistent communication between the website and the customer. For example, Amazon.com is making use of Alexa for voice search, and through that, it has been able to enhance its user experience to the next level.
3. Designing Customer-Centric UX with AI
In this era of digitization, user experience (UX) matters a lot, and therefore, creating a customer-centric web design has become vital. That’s where AI comes to your rescue, and it can identify your customer’s needs and provide insights into the kind of website experience that your user is craving. So, if you design your website according to that, you will surely succeed.
Even after the website is launched, you can use AI to analyze customer behavior and their visiting pattern in terms of heatmaps. Based on this analysis, you can make necessary changes to your website and boost your brand awareness.
4. Creating Personalization with Smart Chatbots
In any web design, user experience is the key to success as it is the first thing that a user interacts with on your website. That’s where AI-based smart chatbots can inherit human intelligence and provides a personalized experience to all the users, which increases the chances of conversion. It also helps you to increase customer satisfaction and loyalty.
As per a study, 58% of B2B and 42% of the B2C companies utilize chatbots on their websites. In the last 12 months, 67% of the consumers around interacted with chatbots for customer support. Also, chatbots are expected to save $8 billion by 2022. So, web development companies should plan and invest in AI-based chatbots.
For example, the world-famous HDFC bank utilizes chatbot Eva for customer service. It handles more than 50K semantic queries by analyzing various questions on a day-to-day basis.
It also tackles more than 20K conversations from the global customer base and answers 5 million queries with 85% accuracy. It is also available on Google Assistant, and the user just has to say, “Ok, Google, talk to HDFC Bank.”
In a Nutshell
Artificial Intelligence (AI) has been a revolutionary technology of the modern era to stay for a very long time. With the increase in its prediction capabilities, intelligence, accuracy, and precision, AI has become a household name for businesses worldwide.
However, there was a doubt about how AI can contribute to the web development field? But, that doubt has been put to rest now. Web designing is a field that self-experimentation and self-learning; you have to develop new design patterns every day as per the brand’s needs.
In this type of scenario, AI can be your best bet as it continually learns and evolves by itself and provides you with amazing insights that can help you offer unique design solutions. What are your thoughts on using AI for web development and design? Do let us know in the comment section below.
Author Bio: Hardik Shah works as a Tech Consultant at Simform – a dedicated team of a mobile development Dallas. He leads large scale mobility programs that cover platforms, solutions, governance, standardization, and best practices.