It’s no secret that artificial intelligence (AI) is changing the world we live in. So much so that it impacts our daily lives in ways we may not even be aware of.
If you’ve interacted with anything digital, chances are you’ve interacted with AI. From webpages to ad campaigns, Google, social media, and more, AI is everywhere.
The shift towards online marketing has been driven by consumer interaction with the digital world. And with that, AI has blossomed as a way to help websites discover data helpful to refine the personalized customer experience.
AI has become a powerful tool to help online marketers understand ever-changing consumer demands and learn how to utilize this information to target customers.
Possibly the biggest impact AI has is on search engines.
Searching and Search Engine Optimization (SEO)
AI can learn from your search patterns. Crazy – I know.
Search Engine Optimization has the potential to impact the success of a given webpage, therefore influencing a users search engine results page (SERP) – or simply put a Google search.
Using SEO helps improve website rankings in SERPs, however, it’s a tough battle.
In order to have and maintain high performance, it’s important to target accurate and relevant keywords for every single website landing page you have.
Begin by identifying the relevant keywords applicable to your industry, business, products, or services. Next, you’ll need to input those keywords into your AI software so that they can be properly analyzed.
You’ll then need to go over the analysis from the software and pass on the information to your SEO/content team to integrate into your digital platform.
AI-enabled SEO techniques allow you to expand your reach and deliver your content to the appropriate target groups.
What the AI part of it does is it allows you to track your current performance and discover new approaches to promote your website ranking.
AI doesn’t only lend a hand when it comes to SEO; it also can have a big impact on social media.
Social Media
Have you ever wondered how your explore page on Instagram always knows to feed you similar posts?
Yeah, that’s AI, the baby.
Artificial intelligence learns from your consumption patterns on social platforms and uses that to recommend more of what you like and spend time interacting with.
This can be a significant marketing tool – now there’s access to be able to target specific groups of people and styles of posts.
The power of social networks allows for analysis of trends, likes, and preferences.
There are a lot of AI-powered social media monitoring tools that can help you understand how users feel about a given brand.
Not that long ago, social media platforms didn’t do much customer targeting. But today, platforms like Facebook, Snapchat, and LinkedIn use AI to help them understand their customer base better.
As a result, they can roll out or recommend features that are more relevant for their users. This change in approach is due to many factors like customer engagement and retention.
Businesses realize that in order to be competitive and relevant, they need to be able to access their customers in the optimal way they can. The optimal way means spending the least amount of money and energy while still yielding the highest results and interaction with the content.
Alongside social media monitoring, it’s also important to have the appropriate branding.
Branding
Making sure visuals and search results work in your favour is even more important when talking about branding. At the end of the day, whatever a company may be selling or promoting will be relevant if a potential customer can connect to it.
And let’s face it, today a lot of people are drawn by aesthetics. Because almost everything is digitized, it’s so easy to get lost in a sea of other visual information.
But here’s the good news: there are so many ways to utilize AI branding platforms to do the hard work for you.
You may not know it, but a lot of the websites you interact with on a daily basis are created using a branding platform. Why? Because they utilize the power of AI to grow brand presence in the online and digital marketplace.
Artificial intelligence plays a significant role in many ways. It’s changing the way we know and understand the digital world constantly.
AI: A Powerful Factor Transforming the Digital Marketplace
Artificial intelligence is constantly updating and changing how it reacts. It learns from both the good and bad with the goal of providing a seamless ultimate user experience.
The goal of AI is to make life easier, and it’s not that difficult to implement.
To supplement the goal of making life easier, AI is everywhere – from virtual assistants, like Alexa and Siri, to the Instagram explore page, and self-driving cars.
AI requires minimal human effort to identify strategies and gain deeper insights into the digital world. It’s a better and more refined personalization tool that assesses and reacts to every individual interaction a person may have in the digital space.
It collects vital information and helps brands develop themselves to be able to provide the best services. AI goes a long way in comprehending consumer choices and keeping a brand ahead of its competitors.
In the world of digital marketing, AI-powered platforms read algorithms to help businesses understand the real-time needs of their customers and even create content.
It appears as a guide to marketers in winning target audiences in the world of endless competition.
Ending with a Note
AI is everywhere, and the influx of its usage goes to show how much power it holds.
Utilizing it has been beneficial in discovering and setting new marketing trends. The gradual shift towards AI-powered solutions continues to improve every second it’s used.
Online marketing techniques no longer require humans.
Artificial intelligence can now do that same work, and more, and provides better and more constructive reports.
With Artificial Intelligence, getting insights about customer behaviour on social and e-commerce platforms is easy. The digital transformation era is here to stay.
AI continues to prove that the future of online marketing exponentially changes and adapts to the needs of both the customer and the business. Both parties have a lot to learn in this exciting new age.
