Link building is a process of creation, augmentation, and spreading of hyperlinks to a website.
The main goal of this process is improving search engine visibility. Hyperlinks (also known as “backlinks” or just “links”) are used to skip from one Internet page to another. Link building is one of the most effective and productive ways of SEO optimization.
It is necessary to differentiate a process of link purchasing from link building. Buying a link can be faster than building it, but a purchased link would not be qualitative enough.
The building of the high-grade link demands awareness in the content and programming, as well as knowledge of sales and marketing.
Specialists study every link in detail and explore the peculiar properties of the website. That is why it is better to use the help of professionals in outreach link building.
External optimization is a dependable and verified marketing tactic when it is necessary to increase brand awareness, which leads to getting a high rating of the website on the network.
Therefore, link building is needed for young brands, about which there is not a lot of information online, companies that work in niches with a high level of competition, and brands that are searching for traffic increasing.
There are four main steps of implementation of link building:
- Selection of the useful thematic content for a donor site
- Elaboration of the strategy of link augmentation in a short time
- Collection of users and contacts that would be interested in your brand
- Provision of the process of leaving links on the network (blogs, forums, online editions, etc.)
In 2021, one of the most trending methods of link building would be crowd marketing, especially such strategy as outreach. Crowd marketing is a process of attracting a target audience by leaving recommendations online.
Comments are important because they are more natural for clients, that is, more reliable. Crowd marketing improves the company image, and it can help to attract not only random users but also potential clients. This way of link building is safe and cheap.
Outreach, as a component of crowd marketing, means an agreement with the owner of the site or the blogger about the placement of references and mentions in their resources. The main goal of outreach is building backlinks that improve organic ranking and attract a new audience.
The long-run objective of link building outreach is an increase in the number of followings the link and visits to the company site that lead to improving the search engine visibility.
The latter attracts a higher quality of traffic. Link building is necessary for SEO-specialists, web-studios, PR-managers, marketers, online stores, mass media, and so on.
Provision of a successful link building outreach demands following some rules and principles. First of all, it is important to find donor platforms. That could be Internet editions, thematic forums and blogs, social media, catalogues, etc.
The choice of the donor site is a significant step. Link building from the unspammed authoritative resources does not cause sanctions from search engines, because it imitates natural mentions and references.
Also, it is necessary to develop the content to define the target audience, communicate with the resource owner and establish connections, and conduct performance evaluation.
The choice of the method of link building depends on the theme of the content and site. In some cases, it is better to use, for example, another one popular method – the PBN concept. PBN (Performance Based Navigation) is a system of supporting websites that are intended to promote the main project.
PBN nets are built specifically for one project, which means full control of the link number, anchor-lists, and relevant pages. These supporting websites supply backlinks to the main website.
There are different types of links: natural or purchased; eternal or rented; no-followed or followed; contextual, post links, or footer links. It is useful to use all types to expand the influence of the link building campaign.
Link building outreach is an important part of the successful development of any business. Productive link building consists of understanding the target audience, analysis of competitors’ work, choice of authoritative platforms and resources, and working out a step-by-step strategy.