Wrapify, the advertising tech platform for brands powered by out-of-home and the gig economy, has agreed a “first-of-its-kind” autonomous bot delivery campaign alongside partners Kiwibot, the delivery robot company, and Gong, the revenue intelligence platform, kicking off in San Jose and coming soon to Denver and Los Angeles.
Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing.
With autonomous bots on the rise, Wrapify’s Boost provides these delivery operators with a brand-new transit media revenue stream with the ability to provide brand and agency clients robust attribution reporting, data visualization and multi-channel retargeting capabilities.
Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify’s offline-to-online advertising for transit out-of-home.
Complete with connecting the bot’s location data, Gong is able to create a targeted audience, extend the reach of their out-of-home ad placement and measure performance against custom conversion goals.
Udi Ledergor, chief marketing officer at Gong, says: “We’re always looking for ways to cut through the noise.
“We’ve partnered with the Wrapify team before to hijack conference traffic with innovative out-of-home advertising and we’re excited to pilot their latest initiative with Kiwibot to explore new frontiers of engaging advertising for this new economy.”
According to eMarketer, digital out-of-home ad spending will increase from $2.72 billion in 2020 to $3.84 billion in 2023. This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.
James Heller, CEO and co-founder of Wrapify, says: “2020 became the year of identifying new opportunities for innovation and pushing boundaries.
“No other ad tech company or platform encompasses all of the features that turn a fleet’s moving out-of-home ad placement into digital and physical retargeting with full attribution and measurement.
“We are creating a brand-new category of out-of-home, enabling bots to serve high-recall, street-level media that can be tracked and attributed.”