IDS has established a new research and development facility in Serbia.
The industrial camera manufacturer says it is investing in new technologies and has expanded its team of experts in artificial intelligence.
Since July 2020, IDS Imaging Development Systems has been represented in Serbia with its own subsidiary.
Based in Novi Sad, Serbia’s second largest city and considered the country’s technological centre, the pure development unit is closely linked to the Faculty of Technical Sciences of the local university.
IDS says it is intensifying its co-operation with science and research – especially in the field of artificial intelligence.
Jürgen Hartmann, founder and owner of IDS, explains the step, says: “We are a company with a strong focus on development and are constantly coming up with new products and new technologies.
“In order to gain access to these new technologies, contact with science is particularly important. This is where we get the knowledge for our innovative products.”
The company’s investment in the branch demonstrates the strategic importance of IDS in addressing the topic of artificial intelligence.
Jan Hartmann, IDS managing director, says: “The topic of artificial intelligence will change our market in the long term.”
Together with Alexander Lewinsky, he is also the managing director of the new IDS Imaging Development Systems Serbia. Professor Rastislav Struharik is responsible for the management on site. His team consists of specialists from the corresponding faculty of the University of Novi Sad.
This is the first foreign development site for IDS. It paves the way for even more active AI research and development.
Hartmann says: “Cameras and artificial intelligence are a combination that allows IDS to reinvent itself and contribute to shaping the future.”
In addition to the new subsidiary in Serbia, IDS already has its own branches in the USA, Japan, South Korea and UK, as well as two sales offices in France and the Netherlands.