Robotics & Automation News

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A five-step plan towards a successful robotics startup

At its core, a robotics business budget is a spending plan for your startup that takes into account both your income and the expenses related to its activities.

It helps you understand how big your financial power is, along with how you can keep your business out of debt and minimize any troubles along the way. The most important components of a financial budget are:

– Estimated Revenue
– Profit
– Fixed Expenses
– Flexible Expenses

However, a financial plan alone won’t help you create a profitable startup. The following five tips are designed to complement it and ultimately lead you to a prosperous and profitable journey.

Five Methods To Help You Succeed

1. Make a Solid Plan

Before you invest your time and money into this quite complex business, you’ll need to have a general outline of what you’re aiming for. The first on the agenda is the development plan – a collection of strategic, measurable goals that you want to fulfill in a designated amount of time. Its main purpose is to set certain policies and proposals that will guide your future development. Since robotics as a field evolves each day, you’ll need to remain flexible and set goals for shorter periods of time.

After that, you need to form a solid marketing plan. How are your products going to attract potential customers? What’s your unique selling point? As a startup, you’ll have to be pretty convincing if you want your business to become profitable. Analyze your strengths/weakness and act according to them. When that’s all set, a sales plan will detail the strategies through which you’ll actually sell products and services.

2. Investigate Competition

Competition analysis is going to be especially useful once you start forming your marketing plan. In order to gain the upper hand, you’ll want to use certain tools – specifically, Ahrefs and Spokeo. Ahrefs is an all-in-one SEO tool with the main aim of helping you rank higher on Google’s search engine. When people look up certain keywords related to robotics, you’ll want your website to be at the top. Ahrefs’s site explorer gives you detailed information about any URL that you enter, which will give you an insight into your competitors’ strategies.

Spokeo, on the other hand, is a reverse number lookup tool that could help reveal social media profiles of your rivals, as well as other personal information. All you have to do is enter the owner’s phone number, after which Spokeo will do a thorough analysis until it finds a match in its database. There’s also the option of doing an email search if you want more details. Once you find the URL’s to their profiles, you need to see how they use these platforms to their advantage and implement those approaches on your own.

3. Estimate Your Expenses

The last thing you want is to run out of money before even making any kind of progress. Budgeting is crucial, especially in this sector where equipment is expensive and any accidents can cost you a lot. Forecast your operating expenses as accurately as you can before you even establish your startup. Consider all the edge cases that can possibly occur, with the worst-case scenario being your main point of focus.

Many professionals state that the most important thing is to never lose sight of the project’s original budget. You’ll be tempted with a lot of different business ventures, but you should extensively weigh their pros and cons beforehand. A robotics startup is a marathon, not a sprint, which is why you should take it slowly.

4. Estimate Monthly Sales

A monthly sales forecast is one of the crucial methods that can help you avoid unexpected problems related to cash flow. In the long run, these forecasts will determine trends that you’ll want to keep consistent throughout your business endeavors. Once you truly begin to understand the inner workings of your company, you won’t have any trouble detecting potential problems and preventing them before they even occur. However, avoid being overly optimistic. Many owners keep their heads in the clouds and eventually fall victim to wishful thinking. Be realistic, follow events, and trust your assumptions.

5. Find Investors

If you’ve made a solid plan, you can attract investors and start your business even when you don’t have a high enough initial budget. Statistics show that the majority of startups without startup funding quickly drain their financial resources. This is because the amount of money needed to make them successful is often far beyond the founder’s personal capabilities. When you have investors, you get that much-needed headstart that can make all the difference between a successful and a failed startup. Devote your time to making a plan, and you won’t have a lot of trouble finding backers for your project.


Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers travelling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.


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