• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • About
    • Contact
    • Privacy
    • Terms of use
  • Advertise
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Features list
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsor an article
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Subscribe to Newsletter

Robotics & Automation News

Where Innovation Meets Imagination

  • Home
  • News
  • Features
  • Editorial Sections A-Z
    • Agriculture
    • Aircraft
    • Artificial Intelligence
    • Automation
    • Autonomous Vehicles
    • Business
    • Computing
    • Construction
    • Culture
    • Design
    • Drones
    • Economy
    • Energy
    • Engineering
    • Environment
    • Health
    • Humanoids
    • Industrial robots
    • Industry
    • Infrastructure
    • Investments
    • Logistics
    • Manufacturing
    • Marine
    • Material handling
    • Materials
    • Mining
    • Promoted
    • Research
    • Robotics
    • Science
    • Sensors
    • Service robots
    • Software
    • Space
    • Technology
    • Transportation
    • Warehouse robots
    • Wearables
  • Press releases
  • Events

Mitsubishi Electric selling collaborative robots at half price

September 10, 2020 by Mai Tao

Mitsubishi Electric is selling its collaborative robots at half their normal price, according to a report on the Nikkei Asian Review website.

The giant industrial conglomerate has installed dozens of its own collaborative robots at production facilities around the world, and is targeting sales of 1,000 cobot units per year.

Mitsubishi has named its collaborative robot range “MELFA”, short for Mitsubishi Electric Factory Automation, and the main cobot model is the Assista.

The company says Assista “does not require specialized knowledge or expertise”, and can be operated by anyone.

It uses “Visual Programming”, which basically involves touching the tablet screen for programming, and “Direct Teaching”, which means physically moving robot arms for memorization of its position.

The Assista can be customized or integrated with with various components such as grippers, fingers, vision and other peripherals.

The Assista is built with safety features such as collision detection and compliance with the international safety and robotic standards ISO 10218-1 and ISO/TS15066.

The series also integrates engineering software, RT VisualBox, for application. The Assista has 5kg load capacity and 6-axis movement.

Mitsubishi Electric has a market capitalization of approximately $40 billion and has about 140,000 employees. The main products it supplies are energy and electrical systems.

And despite robotics being a relatively small part of the overall business, the company is still one of the top industrial robot manufacturers in the world.

The company says it has been receiving orders for its collaborative robots from a variety of sectors, including food and beverages processing.

But in order to accelerate sales, especially amid the havoc the pandemic has wreaked, Mitsubishi says it will drop the price of its collaborative robots from about $40,000 down to $20,000 each.

Mitsubishi Electric says it has “simplified” application development using its intuitive flow-chart programming software. (See video below.)

The RT VisualBox programming tool developed by Mitsubishi Electric enables operating sequences to be created intuitively by linking block diagrams in a chain of events, including connection with other devices such as robot hands and cameras. Fast program-development and design time help to reduce system total cost.

The software also offers “fast robot setup time” via dedicated control panel.

Robot movements can be taught and recorded quickly via a dedicated control panel on the robot arm, doing away with separate teaching boxes – meaning input and control devices for creating, recording and deploying movement programs – required for conventional industrial robots.

The control panel features a simple design with a minimum number of buttons for simplicity, enabling even inexperienced users without expert knowledge of robots to set up the system with ease.

Print Friendly, PDF & Email

Share this:

  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on Pocket (Opens in new window) Pocket

Related stories you might also like…

Filed Under: Industrial robots, News Tagged With: assista, cobot, collaborative, company, electric, half, industrial, main, mitsubishi, price, programming, robot, robots, safety, sales, selling

Primary Sidebar

Search this website

Latest articles

  • Regal Rexnord partners with ABB for ‘seamless integration of cobot seventh axes’
  • Bridging the gap: Integrating AMRs in brownfield manufacturing environments
  • Tata Technologies to acquire ES-Tec Group for €75 million
  • Virginia Tech opens new center to ‘shape the future of advanced manufacturing’
  • Lila Sciences raises $235 million in Series A funding to advance AI-driven scientific research
  • Spike Dynamics open-sources micro linear piezo actuators that enable ‘muscle-like movement’
  • Mendaera undertakes first surgical procedures with Focalist handheld robotic system
  • Gessmann presents new cobot welding cell at Blechexpo 2025
  • ETH Zurich researchers develop biohybrid system that mimics bone-muscle interface
  • Novarc Technologies launches fully autonomous high-precision tungsten inert gas welding system

Secondary Sidebar

Copyright © 2025 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT