• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • Subscribe
  • Your Membership
    • Edit Your Profile
  • Services
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsored posts
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Shop
    • My Account
    • Cart
  • About
    • Contact
    • Privacy
    • Terms of use
  • Events

Robotics & Automation News

Market trends and business perspectives

  • News
  • Features
  • Video
  • Webinars
  • White papers
  • Press releases
  • Featured companies
    • BlueBotics
    • SICK Sensor Intelligence
    • Vicor Power

Virtual Reality for eCommerce: Changing the Industry

July 27, 2020 by Polly Leave a Comment

According to some researchers, an astonishing 77.24 percent of online shoppers leave their carts abandoned without completing a purchase. This is bad news for e-commerce businesses.

What’s more, with ever-changing technology, it has never been more important for brands to stay at the top of the game where online sales are concerned.

Over the years there have been many eCommerce development solutions but none quite as innovative as virtual reality.

Frequently used in gaming and entertainment, this concept is now moving over into the world of business and those taking advantage of it are about to see a huge shift in their success.

In the last ten years, online purchases have increased by an impressive three times, according to the national office of statistics and this figure only looks set to increase further.

The savvy eCommerce business owners are looking towards virtual reality to make the most of this.

Benefits of Using Virtual Reality for eCommerce

Gone are the days when people had to hop on the bus or take a walk into town when they suddenly developed an urge for a new pair of shoes or the latest home appliance.

The internet has given us the ability to buy whatever we please, whenever we please so it comes as a little surprise that eCommerce businesses are killing it where sales are concerned.

By implementing a virtual reality element to your eCommerce site, you will likely notice a wealth of benefits, let’s explore these a little further.

Improve User Experience

When browsing a website, one of the key aspects that anyone looks for is good user experience. The user wants to easily navigate a page, be presented with relevant information, and not have to search through hundreds of products to find what they are looking for.

One of the major benefits of VR is that this can be easily achieved through the implementation of a virtual store.

Particularly useful for those who cannot get to a physical store but still want the benefit of looking around, a VR showroom is an essential tool in the arsenal of any online retailer and will provide the user with a smooth, easy and enjoyable experience.

Save on Rental

For businesses looking to eliminate costs on often pricey store rentals, VR offers the ideal solution.

Additionally, without the physical location, you will also save money on display units, furnishings, and other items that are required for a functioning store.

Moreover, your clients will be able to access your virtual reality store whenever they please.

Customers Feel More Certain About Purchasing

One of the reasons that so many people are wary of making an online purchase is that they cannot get a good idea of what the product will look like.

This problem is significantly eased when using virtual and augmented reality as rather than a flat 2D image on their computer screen, the customer will be presented with a realistic representation of the product.

This will likely lead to further sales since more people will be confident in what they are buying. This may also lead to a lower return rate.

Target All Markets

Once upon a time, virtual reality required specific hardware to be able to be used however, this is all changing.

With many VR applications now available on mobile devices, eCommerce websites can target both the user at the laptop as well as the on-the-go shopper.

Never has it been so easy to deliver an exceptional experience to all areas of the market.

Increase Shopping Time

Virtual reality, whilst a relatively old concept, is not something that many people have experienced properly. With the implementation of such features appearing on eCommerce websites, users are now able to immerse themselves in this virtual world.

This may translate to the shopper spending longer periods in your online store, which may then lead to further purchases.

Real future of eCommerce

It isn’t difficult to see that, as technology develops, the way we shop online develops too and one of the major new players in eCommerce is the virtual reality store.

The real future of eCommerce may lie in consumers being able to virtually browse a showroom and try before they buy leading to a boost in sales and fewer returns and many online retailers are getting in on the action, therefore changing the eCommerce industry.

What’s most exciting?

We get to watch these historical changes unfold before our very eyes.

Promoted

Print Friendly, PDF & Email

Share this:

  • Print
  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Tumblr
  • Pinterest
  • Skype
  • WhatsApp
  • Telegram
  • Pocket

You might also like…

Filed Under: Features, Promoted Tagged With: benefits, businesses, changing, ecommerce, experience, lead, online, people, reality, sales, store, user, user experience, virtual, virtual reality, vr

Join the Robotics & Automation News community

Reader Interactions

You must log in to post a comment.

Primary Sidebar

Latest articles

  • Reasons to Consider a Career in the Manufacturing Industry
  • Why is My Car Key Stuck in the Ignition?
  • Bachmann Engineering gains certification from Universal Robots for its robot module solution
  • Walmart and Symbotic expand partnership to implement automation system
  • Comau brings high-speed robotic precision to the cosmetics industry
  • EAVX unveils autonomous ‘walk-in van’ prototype
  • MassRobotics launches $50,000 robotics competition
  • Remy Robotics exits stealth mode with launch of third autonomous robotic kitchen
  • Radial expands relationship with Locus Robotics
  • Things to consider while choosing a 45ft flat rack container

Most Read

  • Top 20 electric vehicle charging station companies
    Top 20 electric vehicle charging station companies
  • Difference Between Three-Phase and Single-Phase Power
    Difference Between Three-Phase and Single-Phase Power
  • Track your lost Android
    Track your lost Android
  • Top 20 programmable logic controller manufacturers
    Top 20 programmable logic controller manufacturers
  • Top 25 vertical farming companies
    Top 25 vertical farming companies
  • Remy Robotics exits stealth mode with launch of third autonomous robotic kitchen
    Remy Robotics exits stealth mode with launch of third autonomous robotic kitchen
  • Top 10 graphics processing unit manufacturers: Nvidia clearly in the lead
    Top 10 graphics processing unit manufacturers: Nvidia clearly in the lead
  • The Best Mechanical Engineering Design Software in 2022
    The Best Mechanical Engineering Design Software in 2022
  • Scientists have found more water in space than they ever knew possible
    Scientists have found more water in space than they ever knew possible
  • What You Need to Know About Fixing an Engine Misfire
    What You Need to Know About Fixing an Engine Misfire

Overused words

abb ai applications automated automation automotive autonomous business china companies company control customers data design development digital electric global industrial industry logistics machine manufacturing market mobile platform process production robot robotic robotics robots safety software solution solutions system systems technologies technology time vehicle vehicles warehouse

Secondary Sidebar

Latest news

  • Reasons to Consider a Career in the Manufacturing Industry
  • Why is My Car Key Stuck in the Ignition?
  • Bachmann Engineering gains certification from Universal Robots for its robot module solution
  • Walmart and Symbotic expand partnership to implement automation system
  • Comau brings high-speed robotic precision to the cosmetics industry
  • EAVX unveils autonomous ‘walk-in van’ prototype
  • MassRobotics launches $50,000 robotics competition
  • Remy Robotics exits stealth mode with launch of third autonomous robotic kitchen
  • Radial expands relationship with Locus Robotics
  • Things to consider while choosing a 45ft flat rack container

Footer

We are…

Robotics and Automation News was established in May, 2015, and is now one of the most widely-read websites in its category.

Please consider supporting us by becoming a paying subscriber, or through advertising and sponsorships, or by purchasing products and services through our shop – or a combination of all of the above.

Thank you.

Independent

Archivists

July 2020
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Jun   Aug »

Complex

Old-skool

This website and its associated magazine, and weekly newsletter, are all produced by a small team of experienced journalists and media professionals.

If you have any suggestions or comments, feel free to contact us at any of the email addresses on our contact page.

We’d be happy to hear from you, and will always reply as soon as possible.

Future-facing

Free, fair and legal

We support the principles of net neutrality and equal opportunities.

Member of The Internet Defense League

Copyright © 2022 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT