Robotics & Automation News

Market trends and business perspectives

Universal Robots sells almost 40,000 units

Universal Robots has sold almost 40,000 units to date, but says the market for collaborative robots remains “largely untapped”.

The company started selling its collaborative robots more than 10 years ago, and has become the leader in a category which it effectively created.

At the time, collaborative robots were unheard of, and industrial robots were always thought of as big, powerful machines which needed to be caged off in case of danger to human workers.

Collaborative robots were specifically designed to be used by humans who may be in close proximity, without fences, or even in direct contact.

Hence the name “collaborative robot”, or “cobot”, and a specific ISO standard which defines what a collaborative robot is.

The Universal Robots range of cobots

Now, after having pioneered the collaborative robot market, Universal Robots is suggesting making January “National Cobot Awareness Month”.

The company says it would help manufacturers to discover cobots as the solution to hiring woes as well as productivity goals – all with a jump-start on return of investment before year-end.

Stu Shepherd, regional sales director of Universal Robots (UR) Americas division says January an ideal time for National Cobot Awareness Month.

“It’s been more than 10 years since Universal Robots sold the world’s first commercially viable collaborative robot, but the cobot market is still largely untapped,” says Shepherd.

“By making January National Cobot Awareness Month, we want to send a signal to manufacturers that cobots are here to solve the monotonous tasks they simply can’t staff.

“With an average payback period of only six to eight months due to increased productivity, quality, and consistency, they can make their investment back and then some before year end if they start now.”

Cobots and New Year’s resolutions

Most of us start the New Year with resolutions to improve our health and well-being, to better manage our money, to be more productive and satisfied, to help others, and to broaden our horizons and learn something new. Cobots can help manufacturers and their valued employees accomplish those goals.

While cobots’ built-in safety systems that allow them to work side-by-side with employees was the defining feature of collaborative robots, UR has expanded that definition to include user-friendliness, simple set-up, flexibility for easy re-deployment, and affordability.

Today, UR cobots allow employees to move from repetitive, low-value tasks to higher-value activities that increase productivity and quality as well as work conditions.

“We’ve been the frontrunners of collaborative robotics since the term was adopted. While safety is imperative, that’s simply the cost of entry into the cobot market now,” says Shepherd.

“We believe that being collaborative is just as much about being accessible, lowering the automation barrier by placing robots within reach of manufacturers who never thought they could deploy robots due to cost and complexity.”

One such manufacturer was Toolcraft, a machine shop in Seattle, WA, that found itself at a crossroad when a large order prompted the company to add a third shift for 24/7 production.

“Nobody wants to run on third shift around here. When you put an ad out, you’re not getting very many responses,” says Steve Wittenberg, director of operations at Toolcraft, who is in an area with three percent unemployment.

Toolcraft started looking at different automation options, initially considering traditional industrial robots.

“If we looked at just the robot hardware alone, that appeared to be a more cost-effective solution,” says Wittenberg.

“But once we started factoring in the savings on not having to erect a safety cage – and the time saved on the ease of use, avoiding a lot of complex programming – Universal Robots ended up being the right solution.”

Fast return on investment continues to be a significant advantage of collaborative robots, and an opportunity for manufacturers to get a jump on their financial resolutions as well.

Universal Robots customers around the world typically see return on investment within the first year, with many seeing much faster return in just a few weeks or months.

“When we first started looking into automation, I was surprised to find that we could afford a six-axis robot – and a collaborative one at that,” says Joe McGillivray, CEO of Dynamic Group, an injection molding company in Minnesota that deployed UR cobots.

“I assumed those systems cost hundreds of thousands of dollars, which was not the case. The return on investment on our first system was just under two months.”

Free training and extensive ecosystem

Universal says it has sold “more than 39,000 cobots worldwide and nearly 60 percent of global market share”, the company is well-positioned to help manufacturers get started and succeed with cobots.

Free online UR Academy training has helped more than 85,000 users from 130 countries quickly learn how to implement, “teach”, and redeploy collaborative robots for almost any task.

And the UR+ ecosystem provides over 200 certified products and 400 approved commercial developers that provide guaranteed plug-and-play compatibility with UR cobots for fast and easy implementation.

Cobots are now the fastest-growing segment of industrial automation, with the yearly revenue for cobot arms expected to reach $11.8 billion by 2030, up from $1.9 billion in 2018, according to newly released analysis from ABI Research.

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