Doosan Robotics to open new US headquarters to expand distribution in the Americas

Doosan Robotics, a manufacturer of collaborative robots, says it plans to establish its first US office in Buford, Georgia by the end of 2019 to accelerate its distribution efforts.

The new office will serve as the headquarters for sales, marketing, training, and customer service in the Americas.

Doosan produced the first generation of cobots in 2018 and immediately grew into multiple channels. The company quickly solidified its global presence with the help of its parent company, a large industrial conglomerate.

Doosan Group is one of the oldest and biggest companies in South Korea, specializing in machinery, plant engineering and component materials. The Group, founded in 1896, has 36 subsidiaries worldwide and generated $16 billion in revenues in 2018.

According to ABI Research, a global technology market advisory firm, the collaborative robot market will increase its sales by nearly 50 per cent by 2025, signifying a rapidly growing market status.

At Automate 2019 in April, Doosan officially launched four M Series cobot models in the US, all equipped with torque sensors on each of their six joints.

Since the launch, Doosan has reached distribution and support agreements with multiple dealers in the US, including RG Group, The Tool House and Ellison Technologies, with plans to further expand its rapidly growing distribution network.

Byungseo Lee, CEO of Doosan Robotics, says: “We are excited to announce our commitment in the US market with the expansion of our sales network and establishment of the first US office in Georgia.

“Now the largest market worldwide, the US market is expected to grow by 48 percent annually until 2023 . We will continue to provide products and services that meet the automation demands in the US.

“We have also set our foot in Canada and Mexico with established partnership and will also expand to South America by 2020.”

Doosan says its “innovatively designed cobots” can serve a wide variety of customer needs, offering a broad range of capabilities – a working radius of 35.4 to 66.9 inches and a load capacity of 13.2 to 33.1 pounds.

Since their market launch, they have been used across different verticals, encompassing automotive, electronics, services as well as academia, and have been recognized for their versatile application.

Doosan Robotics holds the largest cobot market share in South Korea. Aside from the efforts to expand its global network across the Americas, marked by the opening of the US headquarters, Doosan has also focused on growing its presence in other markets, including Europe and Asia.