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Nikon invests $7.5 million in computer vision and deep learning startup Wrnch

Nikon has invested $7.5 million in Wrnch – or wrnch, as the company prefers – a computer vision and deep learning startup.

Established in 2014, wrnch uses deep learning to develop and provide tools and software development kits (SDKs) that enable computers to see and understand human movement and activity.

Wrnch has also used its advanced work in pose estimation technologies to establish ties with major entertainment and communications companies. The company continues its operations in technical development, while raising funds continuously.

In accordance with its Medium-Term Management Plan, Nikon is striving to enhance its imaging business not only in the B-to-C, but also in the B-to-B markets.

Nikon decided to make this investment based on the determination of new synergies created by combining resources of each company, which will expand the range of Nikon’s Imaging Business.

By fusing Nikon’s optical technologies and the automatic tracking shooting technologies of Mark Roberts Motion Control Limited, a subsidiary of Nikon, with wrnch’s pose estimation technologies, Nikon hopes to enhance its automatic shooting solutions, primarily for the sports market.

Additionally, Nikon will endeavor to provide new imaging experiences with technologies such as AI.

Nikon says it will continue to pursue imaging possibilities by making further use of its optical technologies and collaborating with “companies that offer their own innovative solutions and technologies”.