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Magna to showcase electrification, autonomy and smart mobility at CES 2019

Magna is heading to CES 2019 in Las Vegas on 8-11 January 2019 with an all-new exhibit showcasing the company’s future vision of how electrification, autonomy and smart mobility intersect.

From a full range of electrified powertrain configurations to demonstrating how flexible cabin space will better meet both driver and passenger needs, the ‘Welcome to Mobility’ booth shows Magna’s future destination, where ‘Mobility is Technology’.

Reconfigurable seating will play a large role in smart mobility solutions of the future.

Visitors can see through full scale demonstrations and a VR experience how long road trips, cargo transport services and mobile meetings can be transformed through technologies such as haptic massage seats, personal sound zones and multi-sensor biometric sensing.

“At CES 2019, ‘Welcome to Mobility’ is Magna’s vision of the future where electrification, autonomy and smart mobility are all intertwined,” said Magna CTO Swamy Kotagiri.

“Leveraging more than 60 years of experience designing and developing new technology, Magna helps customers striving to change the entire vehicle experience, not just a few components. We are excited to demonstrate this holistic advantage at CES.”

Features in the three key areas of Magna’s presence at CES 2019 include:

Electrification: The company will demonstrate how multiple powertrain configurations with scalable electric power for hybrid and electric vehicles are applied to meet the varying consumer demands for efficiency, performance and dynamics.

Autonomy: Magna will showcase LiDAR object detection in action on a display screen and shows how it will master the complexity of autonomous driving through modular, scalable configurations for any vehicle architecture and autonomy scale.

Smart Mobility: The firm will highlight new seating configurations and smart city solutions which allow vehicles to be used and shared differently by making them more adaptable to varying needs and infrastructures.