• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • About
    • Contact
    • Privacy
    • Terms of use
  • Advertise
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Features list
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsor an article
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Subscribe to Newsletter

Robotics & Automation News

Where Innovation Meets Imagination

  • Home
  • News
  • Features
  • Editorial Sections A-Z
    • Agriculture
    • Aircraft
    • Artificial Intelligence
    • Automation
    • Autonomous vehicles
    • Business
    • Computing
    • Construction
    • Culture
    • Design
    • Drones
    • Economy
    • Energy
    • Engineering
    • Environment
    • Health
    • Humanoids
    • Industrial robots
    • Industry
    • Infrastructure
    • Investments
    • Logistics
    • Manufacturing
    • Marine
    • Material handling
    • Materials
    • Mining
    • Promoted
    • Research
    • Robotics
    • Science
    • Sensors
    • Service robots
    • Software
    • Space
    • Technology
    • Transportation
    • Warehouse robots
    • Wearables
  • Press releases
  • Events
Nidec battery storage

Nidec says it’s on target to become ‘number one’ in industrial motors and drive systems

December 5, 2017 by Sam Francis

Nidec Industrial Solutions claims it is on course to become number one in its market segment of industrial motors and drive systems, ahead of companies such as Siemens and General Electric.

In a statement, Nidec says: “As competitors like GE and Siemens announce major cuts and reorganizations of their industrial assets Nidec continues to invest in growth.”

The company further underlines its confidence with the comment: “The road to the top is never easy and if you are a relative newcomer to the industrial sector you have to contend with the force and reputation of some very strong, well-consolidated brands. 

“It helps if you start with reliable products, which is exactly what Nidec did when it began its expansion into the industrial sector.”

Nidec has been on a growth trajectory for some time, both organically and through acquisitions.

 

In 2010, Nidec purchased Emerson Electric’s motor group responsible for the US Motors brand motors for commercial and industrial applications.

In 2012 it purchased another historic brand, Ansaldo Sistemi Industriali, which operated on the US market as Ansaldo Ross Hill and then, for a brief period of time, as ASIRobicon.

In 2012 Nidec also added a smaller acquisition, Avtron Industrial Automation in Cleveland, laying the foundation for what is today the backbone of Nidec Industrial Solutions North America.

Moreover, Nidec Industrial Solutions says it is reinforcing the Cleveland location following the integration of the former Control Techniques facilities with the former Avtron facilities.

The company has plans to hire key figures in project management and operations and is ramping up its sales activities in battery energy storage.

Giovanni Barra, CEO of Nidec ASI with global responsibility for Nidec Industrial Solutions, says: “The North American market is strategic to our growth in the industrial sector.”

Commenting on the challenge of growing the business in the current environment, Barra says: “It hasn’t always been smooth sailing. Undertakings of this nature never are.

“Aligning business strategies, transferring know-how from one region to another, integrating sales teams and best practices in project management are challenging enough, but add to the equation the rhythm of mergers and acquisitions that has characterized Nidec’s growth over the past few years and the task can seem daunting but our team is strong and our objective is clear.

“I am confident that we are on the right path for further growth.”

Nidec says continues to achieve “strong organic growth” year over year despite market turmoil in key sectors such as metals and oil and gas.

Part of its “recipe for success”, as Nidec calls it, has been a focus on renewable energy technologies like battery energy storage, where the company is currently one of the market leaders with 500 MWh of battery energy storage solutions installed but most of the growth comes from a strong focus on operational excellence and product innovation.

This month the company is presenting two new products to the US market – an ultra-high efficiency high voltage electric motor and a high-voltage, high-power variable speed drive specifically designed for the oil and gas market.

These products were developed with a focus on total cost of ownership and life cycle costs to help end users minimize operation and maintenance costs, including their electric bill.

Print Friendly, PDF & Email

Share this:

  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on Pocket (Opens in new window) Pocket

Related stories you might also like…

Filed Under: Features, Industry, News, Sections A-Z Tagged With: battery energy storage, nidec industrial solutions

Primary Sidebar

Search this website

Latest articles

  • Lab automation: How AI and robotics are accelerating drug discovery
  • Recovering Surveillance Footage: Stellar Photo Recovery in Automated Security Systems
  • What are AI agents and what do they do?
  • Distributed intelligence: Using AI to manage power
  • Levels of intelligence: Navigating the future of AI, from robotic arms to autonomous cars
  • Superwood: A potentially revolutionary material that could replace steel
  • Materials science startup InventWood raises $15 million for its ‘stronger than steel’ Superwood
  • MassVentures to award $4.5 million in grant funding to 26 ‘deep tech’ startups
  • ‘A Robot’s Dream’ analyzed at the Venice Biennale Architecture
  • Benefits of Investing in Quality Commercial Painting Services

Secondary Sidebar

Copyright © 2025 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT