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Rethink Robotics signs up nine new distribution partners in Europe and the US


Rethink Robotics has signed deals with nine distribution partners throughout the United States and Europe to extend the availability of its smart, collaborative robots.

With an extensive network throughout the world – including partners in the US, UK, Germany, France, Spain, China, Korea, Japan, Mexico and Australia – these distribution deals are part of Rethink’s efforts to meet growing demand across the globe, bringing flexible automation to the global manufacturing market.

With the launch of the Intera 5 software platform and ClickSmart family of gripper kits earlier this year, Rethink says it now offers a complete range of products and services to “help manufacturers around the world improve productivity“. 

Price Engineering, Rankin Automation, Triad Technologies, Steven Engineering and SunSource join Rethink’s existing suite of U.S. partners to help meet the growing demand for Sawyer in North America, while agreements with miCobot (a subsidiary of Aldakin Automation), Robots Colaborativos (a division of SGAR) and Intra Automation in Spain and Eltronic in Denmark are designed to expand coverage in critical European markets.

Scott Eckert, president and CEO, Rethink Robotics, says: “The growing market demand for our smart, collaborative robots has led us to continue adding to our network of valuable distribution partners.

“Both domestically, and in key markets in Europe, manufacturers have realized that a fully integrated, one-source robotic solution at an affordable price point is a necessity to compete.”

Price Engineering, headquartered in Hartland, Wisconsin, offers solutions to difficult challenges in engineering design and repair in power, motion and control technology.

Broomall, Pennsylvania-based Rankin Automation partners with manufacturers in the industry to deliver automation solutions and training to solve production issues, helping factories to fully automate assemblies.

Triad Technologies is an Ohio-based distributor of hydraulic, pneumatic, electromechanical, filtration and lubrication technologies.

Steven Engineering, headquartered in San Francisco, California, provides solutions for the design and manufacturing of work-holding accessories for machine centers. The company is said to be the largest distributor of industrial controls and components in the western US, with over 2 million available part numbers and a vast supporting inventory.

Based in Illinois, SunSource offers services in hydraulics, pneumatics, filtration and automation systems for industrial and mobile equipment markets.

In Europe, the three new Spanish distribution partners are helping Rethink Robotics meet demand in a major European market.

MiCobot was created by Aldakin Automation with the specific purpose of distributing Rethink’s Sawyer robot to the Spanish market.

Robots Colaborativos, a division of SGAR, is a high-tech company that focuses on automation, 3-D printing and engineering services based in Barcelona.

Founded in 1994, Intra Automation specializes in motion control and robotics, and has a well-established brand in the market.

Denmark-based Eltronic is a leader in digitalization and Industry 4.0, working closely with industrial customers to deliver full-service automation solutions for production, wind and fuel tech equipment and systems.

Rethink Robotics’ strategic network of distribution partners is critical in delivering Sawyer to manufacturers in major markets around the world.

Rethink Robotics says it will continue to add strategic distribution partners across the world in the coming months as “market demand continues to rise”.