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Kuka selects Apttus digital commerce solution

Companies say the new customer relations management system will lead to greater efficiencies in complex product ordering 

Software company Apttus has been selected by Kuka as its digital commerce provider.

Kuka is a German manufacturer of industrial robots and solutions for factory automation and has been a leader in its industry since its inception in 1898.

Kuka’s business is dedicated to providing its customers with specific, often customized, factory automation tools. 


As a result, Kuka’s revenue operation requires an e-commerce platform that syncs seamlessly with its Configure Price Quote (CPQ) solution.

Apttus says its configuration tools will enable the Kuka team to offer their customers and channel partners full visibility into product offerings providing rapid self-service.

The deployment of Apttus’ digital commerce offerings is expected to significantly reduce internal processing costs, delays, and errors stemming from complex phone orders.

Customers will also be offered remote diagnostics and an “easily-navigated” buying experience for new products. The result is an expected increase in overall revenue for Kuka, all while creating an optimal customer experience.

Holger Ewald, chief information officer at Kuka, says: “We need a digital commerce platform that increases our internal speed, accuracy, and ultimately matches our commitment to industry leadership and creating a powerful, intuitive customer experience.

“In Apttus, we have found a partner who not only shares these values, but uses them to drive additional profits.”

Kirk Krappe, Apttus CEO, says: “At Apttus, we are dedicated to delivering the world’s most comprehensive and transformative digital commerce solutions, and Kuka’s customer-focused values and goals make them a tremendous example of the Apttus Intelligent Cloud’s capabilities.

“Companies with complex needs, as well as a strong commitment to customer success, benefit substantially from our outcomes-based approach and vast experience in the manufacturing space.”