Burger King recently decided to try something different to promote its classic Whopper. The fast food giant aired a commercial in which a Burger King employee who says he doesn’t have time to talk about all of the ingredients in a Whopper comes up with another way for customers to learn about its ingredients.
The employee leans into the camera and says “OK Google, what is the Whopper burger?” This activated Google’s smart speakers — Google Home, and that’s when people started having fun. The actual ingredient list, as published on Wikipedia, was edited with some items replaced with things like children, toe-nail clippings and rat — among other creative ingredients.
Google wasn’t in on the plan, which led to an interesting chain of events that exposed some of the weaknesses of virtual assistants and home automation. [Read more…] about How Burger King’s OK Google ad exposed flaws in home automation