Article contributed by Salla Salovaara, head of international PR and media, Business Finland
People and companies tend to do well in similar surroundings. Finland cultivates an environment in which personal happiness and business success are not at odds but grow out of the same ground.
Several things contribute to Finnish happiness, many of which also make Finland a great country to do business and invest in.
We listed five reasons why Finland is a country where people experience a high quality of life – and which also make Finland a place for entrepreneurship and innovation that punches above its weight in many sectors.
1. Stable, functional, and predictable – everyday
In Finland, people experience a high level of personal freedom, public services are widely available, buses run on time, and things just generally work. Daily life can be almost boring in its predictability – in the best possible way.
Such stability also represents a competitive advantage. In the recent 2026 Finland Investor Confidence Barometer, 54 percent of Finnish-owned and 62 percent of foreign-owned company business leaders considered social stability and functionality to be among Finland’s key strengths.
2. People work well together in a high-trust society
Finland is characterized by a widely shared sense of trust among both neighbors and strangers. It is also characterized by people’s trust in the authorities and governing bodies.
Corruption remains low (2nd in Transparency International’s Corruption Perceptions Index in 2025), and people and organizations don’t need to spend a lot of time and energy trying to work out who they can trust. This removes obstacles to collaboration, making for a happier, stress-free environment.
3. Work-life balance lifts both sides
Finnish society supports people’s ability to combine work with family life and the pursuit of one’s own interests and hobbies. Finnish policies support subsidized parental leave, infant health services, and daycare.
This means people can both build a career and fulfill their dreams of a family without creating an undue burden on either. A big part of the Finnish dream is the accessibility of a fulfilling life for everyone.
4. World-class digital infrastructure keeps you connected
Finland has long had a thriving ICT sector. So it’s no surprise it’s among the top countries in the world when it comes digitalization.
As a country of long distances, Finland benefits from reliable high-speed networks that support working from home, as well as enjoying life and staying connected outside office hours.
In the Finland Investor Confidence Barometer, approximately half the surveyed leaders of both domestic and foreign-owned businesses listed the country’s digital infrastructure as one of Finland’s core strengths.
5. Connection with and appreciation of nature
Even with great digital connections, Finns also know how to log off. Anywhere in Finland (even in the cities), you’re always within a 10-minute walk from a nature trail or park.
The proximity of nature gives people a sense of calm – and people who are relaxed, recharged, and happy outside work are also happy and productive people when they’re in the office. Finland is also committed to preserving its valued nature with a credible climate policy.
Carbon neutrality is a common target for many cities and municipalities, and the green transition is viewed as a major opportunity for businesses.
The coming together of these factors contributes to the Finnish sense of happiness, both during and outside business hours. And it shows.
The UN World Happiness Report surveys people from around the world annually, asking them to evaluate their current quality of life: on March 19, the report’s 2026 edition announced Finland as the world’s happiest country for the 9th consecutive year.