There’s a moment that almost every online shopper knows, even if they don’t really think about it.
It happens at checkout. Everything is already decided, the cart is full, the total is sitting there… and then there’s that brief pause. Not a long one. Just a quick thought: “Maybe there’s a discount code I should check first.”
It doesn’t feel like a strategy. It’s more like a reflex now. And over time, that small habit has quietly changed how people buy things online. [Read more…] about The Small Habit That Keeps Online Shopping Sane