Luum, the beauty-tech brand behind the world’s first AI-powered eyelash extension robot, has announced the debut of its next-generation system.
Th its fastest and most advanced lash robot yet – alongside plans for national retail expansion with Nordstrom and Ulta Beauty in four major markets by Q1 2026, with additional market growth on the horizon.
Luum’s next-generation lash robot marks a transformative leap for the category-defining brand – a major breakthrough in precision, speed, and scalability.
With the ability to apply lashes to both eyes simultaneously, Luum aims to reduce a full-set appointment to just 33 minutes – less than half the original 75-minute session and nearly one-third the time of traditional manual methods.
This advancement will triple throughput for Luum lash artists while elevating safety, consistency, and client comfort.
Jo Lawson, CEO of Luum, says: “This next-gen launch is more than an engineering feat – it’s a leap forward for the entire beauty industry.
“We’re proving that automation doesn’t diminish the client experience or the artistry – it enhances both. By reducing service time and improving consistency, Luum empowers lash artists and reduces their work-related injuries while also elevating the client experience.”
Building on the success of its San Francisco Bay Area studios, Luum will roll out commercial shop-in-shop studios within additional Ulta Beauty and Nordstrom locations in the coming months, solidifying its position in key beauty markets and expanding nationwide access to its technology.
LUUM’s expansion will include installations of its next-gen robot in six locations, including:
- California: Nordstrom stores in San Jose and Irvine, California
- New York: Nordstrom’s flagship location in New York City
- Texas: Ulta Beauty stores in Flower Mound and Prestonwood, Texas
These launches mark a major milestone in Luum’s national retail growth, bringing its breakthrough Beauty Experience Automation to more clients than ever before.
Together, these achievements lay the foundation for Luum’s technology to reach thousands more clients in the months ahead – empowering lash artists with a tool that enhances, rather than replaces, their work.
By blending advanced robotics with human artistry, Luum demonstrates that the future of beauty isn’t just faster – it’s smarter, safer, and more elevated.
Appointments at these new locations are available at www.luumlash.com. Pricing is highly competitive, offering memberships and packages that allow clients to choose among three styles and two lash lengths. Early users describe the experience as so gentle it feels like “butterfly kisses” – many even fall asleep during the application.
Since launching its Luum studio with Ulta Beauty in 2023, Luum has delivered thousands of successful client sessions with remarkable consistency and very high customer satisfaction.
With 73 patents in 27 countries and over 1,000 identified expansion sites in the US, Luum says it is “redefining the future of AI-powered beauty”.
