In this presentation and interview, Eric Zhang, VP of engineering at Scalable Press, provides an insight into how mass customisation is applied in the company. (See video below)
Scalable Press can supply manufactured goods in batches of 10,000 or any number. But it’s the fact that it can also supply that “batch of 1” that makes its process an example of mass customisation.
A vast number of Scalable Press’ customers are individuals who may be buying a T-shirt online, through a store of some kind, and selecting their own, individual design preferences. [Read more…] about Webcast: Mass customisation and the apparel industry