Harman invests in Navdy to launch augmented reality displays on car windscreens

Harman’s partnership with Navdy will give it exclusive rights to sell co-branded, aftermarket heads-up display devices to automotive manufacturers

Harman, the connected technologies company for the automotive, consumer and enterprise markets, says it will offer an aftermarket augmented reality driving device to automotive manufacturers through a strategic partnership and investment in Silicon Valley innovator Navdy.

As part of the agreement, Harman will have exclusive rights to distribute the new co-branded aftermarket Navdy with Harman device to automotive original equipment manufacturers, specialty auto and audio channels as well as select mobile carriers globally.

Introduced last month, the new Navdy product is the world’s first aftermarket heads-up driving device that projects both mobile application information and car data information directly over the road allowing drivers to “look forward” while “staying connected”, two phrases which Harman has apparently trademarked.  Continue reading Harman invests in Navdy to launch augmented reality displays on car windscreens