SoftBank absorbs Aldebaran and adds robotics to its name

softbank robotics

Japanese communications giant SoftBank is looking to build on its increasing brand awareness outside Asia with a change of name for Europe. 

SoftBank is the company behind the Pepper robot and the Aldebaran Robotics company, which developed Pepper and a number of other robotic systems and technologies including Nao (picture).

Now, SoftBank Group has decided to rename Aldebaran as SoftBank Robotics Europe and has changed the website accordingly.

In a statement, SoftBank said the change of the Aldebaran brand name to SoftBank Robotics was “in view of increased global brand awareness and business scale in the future”.  Continue reading SoftBank absorbs Aldebaran and adds robotics to its name