Japanese communications giant SoftBank is looking to build on its increasing brand awareness outside Asia with a change of name for Europe.
SoftBank is the company behind the Pepper robot and the Aldebaran Robotics company, which developed Pepper and a number of other robotic systems and technologies including Nao (picture).
Now, SoftBank Group has decided to rename Aldebaran as SoftBank Robotics Europe and has changed the website accordingly.
In a statement, SoftBank said the change of the Aldebaran brand name to SoftBank Robotics was “in view of increased global brand awareness and business scale in the future”. [Read more…] about SoftBank absorbs Aldebaran and adds robotics to its name