Imagine that you just click on your browser or phone, ask an AI to find clothes that match your mood and taste, take a picture, check out how those sneakers look on your feet, get suggestions for shirts that match your style and maybe even earn discounts for products you didn’t even know you needed.
Welcome to the strange – and actually kind of sweet – shopping future!
McKinsey found that 71% of consumers desire brands to give them personalized interactions. When they do not, 76% of consumers report becoming annoyed. That is a significant number. [Read more…] about How AI is Rewriting the Shopping Experience – Shopping Never Felt Stranger