Building a software company is a marathon of solving problems. You’ll spend months or years perfecting a product that makes life easier for your users. But, honestly, even the best software in the world can feel a little cold if the only time a customer hears from you is when their credit card fails or a server goes down.
We all know that growth depends on engagement. If people don’t use the tool, they don’t see the value. If they don’t see the value, they’re going to leave. And that’s a tough pill to swallow after all that work.
Email is still the most direct line we have to our users. It’s the digital equivalent of a tap on the shoulder. [Read more…] about Why Your SaaS Needs Email Automation That Feels Human